Marketing
An Executive Education marketing programme building the frameworks to develop successful marketing strategies, strengthen customer relationships and bring winning products to market.
Overview
At the heart of any successful business is a solid marketing strategy. Delivered by experienced faculty from Cambridge Judge Business School, our hands-on, practical marketing programme is designed to help you gain a real understanding of the different strands of marketing. Build and develop your brand strategy, gain the tools to achieve competitive advantage and ensure your organisation remains relevant in a rapidly changing climate.
Discover how to create and implement an effective marketing strategy. This intense 3-day course uses case studies and interactive workshops to explore the essence strategic marketing and understand how you can better reach and satisfy your customers and drive business value.
Upcoming programme dates to be confirmed.
Delivery formats
A high quality programme, 2 flexible formats. Study in an outstanding centre of learning and innovation and access the world-leading academic rigour of Cambridge University in your environment of choice.
Face-to-face
Immerse yourself in an inspirational learning environment in the historic and beautiful city of Cambridge. In an intense classroom-based experience, you will engage with faculty and peers in person. Join ‘Cambridge Union’-style debates, hear from guest speakers and faculty, and enjoy group exercises, role-play and informal conversations both in and outside class.
Live Online
Experience the best of Cambridge face-to-face learning right inside your home or office. Using current technologies, our seamless Live Online delivery offers you richly immersive interaction with faculty and peers. You’ll experience virtual debates, hear from guest speakers and faculty, and engage in breakout groups, simulations and role-play.
Our suite of marketing programmes deal with strategic marketing management and brand building, helping executives create innovation, impact and leadership in marketing. Our programmes provide a deep insight into the latest theories and practices using a combination of case studies, workshops and faculty-driven sessions.
Faculty and speakers
Meet the faculty teaching on our marketing programmes.
Co-Director of the Cambridge Centre for Chinese Management
PhD (University of Southern California)
Jawaharlal Nehru Professor of Indian Business and Enterprise
Vice-Dean for Faculty
Director of the Centre for India and Global Business (CIGB)
PhD (University of Southern California)
Version 10 (3 September 2024)
