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Digital Disruption: Digital Transformation Strategies

Pillars and giant windows from inside the School.


Disruption is a force that is changing the corporate landscape like no other. Today’s organisations are not just being driven to transform to meet the demands of digital. With the recent wave of disruption that has left many in its wake, firms now frequently find themselves competing with players outside their own industry.

This unprecedented disruption is happening fast, as many well-known incumbents will attest. Succeeding in this volatile environment requires not only a thorough understanding of what disruption is and how to deal with it. Even more importantly, you must know how to disrupt others.

This online programme provides research-based insights on disruptive innovations and what it takes to build and manage successful business models in this complex era.

  • 10-week online programme
  • Video lectures, live webinars, assignments, Q&A sessions and discussions, plus follow-up activities

The programme will offer unique frameworks and tools proven to help executives define sound strategies to compete and thrive in this fast-changing landscape. These new frameworks reflect the realities of modern strategy, introducing concepts that were unknown a decade ago, then challenging executives to use them on case studies that will have relevance to their own circumstances.

This programme is being delivered in collaboration with EMERITUS Institute of Management.

Emeritus logo.


The programme includes video lectures, discussions, live online teaching sessions and assignments. We expect participants to dedicate four to six hours per week over the 10 weeks of the programme. The programme is organised around five key areas delivered through eight modules.

  • Module 1: Dealing with Disruption
  • Module 2: Incumbent’s Dilemma
  • Module 3: Changing Competitive Imperatives
  • Module 4: Platform-based Competition
  • Module 5: Platform Wars: Winning from Behind
  • Module 6: Winning Ecosystems
  • Module 7: Business Model Innovation: Creating Winning Business Models – I
  • Module 8: Business Model Innovation: Creating Winning Business Models – II

Case studies will include examples from Dell, Ryanair, Kodak, Netflix, TiVo and eHarmony.

Assignments will cover a number of industries.


An opportunity to learn online from the faculty and associates of Cambridge Judge Business School Executive Education and gain an international experience and perspective from your global peer group.

After completing this programme, you will be able to:

  • Recognise disruption in its various forms and learn common disruption strategies.
  • Understand the challenges associated with platforms and learn to develop strategies to deal with them.
  • Identify what a business model is and be able to design a business model to create value.
  • Learn to distinguish successful platforms from unsuccessful ones, and why some incumbents are unable to adapt to disruption.
  • Examine the important of ecosystems and be able to more accurately predict how they are likely to evolve.
Icon: Executive Education Certificates of Achievement.

This programme counts towards the Cambridge Judge Business School General Management Certificate of Achievement. On completing the GMCA you will be eligible to become an associate member of Cambridge Judge Business School’s global network of graduates and business-focused University of Cambridge alumni, faculty and staff.

Who should attend

  • Executives who take part in building strategies in their organisations.Business managers across different functions who drive or intend to drive analytics projects at their organisation.
  • This programme offers unique frameworks and tools proven to help executives define sound strategies to compete and thrive in this fast-changing landscape.

Please note: You need a device and 1Mbps (or faster) Internet connection. The device on which you access the programme should support one of the following browsers: Chrome 71, Firefox 64, IE 11, Edge 42, Safari 11.

Faculty & speakers

Shazhad (Shaz) Ansari

Professor of Strategy & Innovation

PhD (University of Cambridge)

Kamal Munir

Professor of Strategy & Policy

PhD (McGill University)

Dates & fees



Fees *

3 February 2022

10 weeks


Participants are expected to attend the full programme.

If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the Open Programmes team:

[email protected]

Version 10 (9 July 2021)


Strategy & Growth


10 weeks


3 February 2022

Download the brochure & apply

To find out more, download a brochure and get access to programme registration.

Learn more & apply

To find out more about our range of open enrolment programmes, download our brochure.

Download the brochure