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Digital Disruption: Digital Transformation Strategies

10 weeks (Online)

USD2,000 (Online)

16 May-18 Jul 2023 (Online)

A lecturer helps a delegate in the classroom.

Meeting digital transformation demand

Disruption is a force that is changing the corporate landscape like no other. Today’s organisations are not just being driven to transform to meet the demands of digital. With the recent wave of disruption that has left many in its wake, firms now frequently find themselves competing with players outside their own industry.
This unprecedented disruption is happening fast, as many well-known incumbents will attest. Succeeding in this volatile environment requires not only a thorough understanding of what disruption is and how to deal with it. Even more importantly, you must know how to disrupt others.

This online programme provides research-based insights on disruptive innovations and what it takes to build and manage successful business models in this complex era.

The programme will offer unique frameworks and tools proven to help executives define sound strategies to compete and thrive in this fast-changing landscape. These new frameworks reflect the realities of modern strategy, introducing concepts that were unknown a decade ago, then challenging executives to use them on case studies that will have relevance to their own circumstances.

This programme is being delivered in collaboration with Emeritus.

Emeritus logo.


Your learning journey

Module 1: Dealing with disruption

  • Understand the concept of disruption and learn about common disruption strategies.

Module 2: Incumbents’ dilemma

  • Learn why incumbent businesses are unable to adapt to disruption and understand the challenge of scaling down.

Module 3: Changing competitive imperatives

  • Gain an introduction to the concept of ecosystems and learn to make accurate predictions of how new ecosystems will likely evolve.

Module 4: Platform-based competition

Learn about platform envelopment, two-sided markets and network effects, and how to distinguish between successful and unsuccessful platforms.

Module 5: Platform wars – winning from behind

  • Explore the challenges associated with platforms and learn to develop strategies to deal with them. Also, understand what strategists get wrong about platforms.

Module 6: Winning ecosystems

  • Explore the importance of ecosystems from the perspectives of a new entrant and an incumbent and learn the importance of mapping business ecosystems.

Module 7: Business model innovation: creating winning business models – I

  • Master the concept of business model innovation using examples from law firms, fintech and banking.
  • Learn about the four levels of business model innovation: technology, management, organisational forms and co-creation.

Module 8: Business model innovation: creating winning business models – II

  • Learn about business model innovation, especially in the field of news and journalism, and examine the four business models: product, solution, match-making and multi-sided.

Download the Open Programmes brochure for more information on the modules and faculty.


  • Learn online from the faculty and associates of Cambridge Judge Business School Executive Education
  • Gain an international experience and perspective from your global peer group
  • Recognise disruption in its various forms and learn common disruption strategies
  • Understand the challenges associated with platforms and learn to develop strategies to deal with them
  • Identify what a business model is and be able to design a business model to create value
  • Learn to distinguish successful platforms from unsuccessful ones, and why some incumbents are unable to adapt to disruption
  • Examine the importance of ecosystems and be able to more accurately predict how they are likely to evolve
  • On completion of the programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.
Icon: Executive Education Certificates of Achievement.

This programme counts towards the Cambridge Judge Business School General Management Certificate of Achievement. On completing the GMCA you will be eligible to become an associate member of Cambridge Judge Business School’s global network of graduates and business-focused University of Cambridge alumni, faculty and staff.

Faculty & speakers

Learn from our world-class faculty who bring fresh insights from their leading-edge research into all of our Executive Education programmes.

Access profiles of the programme’s faculty:

Download the Open Programmes brochure for more information on the modules and faculty.

Programme format

Lady studying on a laptop, participating in Cambridge Online course.


Our fully online programmes run over the course of multiple weeks, allowing you the greatest level of flexibility as to where and when you study. The learning is carefully structured in weekly components through a mix of curated videos, live webinars with Cambridge faculty plus Q&A sessions with Live Chat, assignments and discussions. Individual support is available through course Leaders and a dedicated Programme Support Team.

Our online programmes are delivered in collaboration with either Eruditus Executive Education or the Emeritus Institute of Management.

Who should attend?

  • C-Suite executives, directors, general managers looking to grow their business via digital transformation by understanding disruption through a broad lens so they can modify their business model to suit digital customers
  • Functional managers such as those working in product development, digital marketing, operations and related areas who are seeking to sharpen their skills and stay current on the latest trends
  • Consultants who aim to recognise key drivers and early signs of disruption.

COVID-19 (Coronavirus) update

Why Cambridge Judge Business School?

Cambridge Judge faculty

All of our programmes are designed and led by an Academic Programme Director, who is a member of Cambridge Judge Business School faculty. They will also deliver substantial portions of that programme.

Leading-edge research

The research conducted by Cambridge Judge Business School’s 20 research centres, across a diverse range of disciplines, flows directly into all of our programmes, bringing new insights to our programme content.

Small group learning

With small class sizes, we continue the Cambridge way of learning that emphasises high levels of interaction with both our world-class faculty and peers.

Related programmes

Digital Disruption: Digital Transformation Strategies belongs to our Strategy and Growth-topic executive education programmes. Here is a selection of related programmes:

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Integrating Risk into Strategic Decision-Making

6-8 Jun 2023
5-7 Dec 2023

Economic volatility, regulatory change and digital disruption are the new normal. Leaders require new ways to manage and respond dynamically to complex risks and uncertainties. Now is the time to take a broader view beyond the traditional areas of operational, financial and compliance risk.

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USD2,000 (Online)

Please note prices pre-registration are subject to change.

Contact us

If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the Open Programmes team:

[email protected]

Additional information

Registration closes at midday two working days before the programme start date.

Participants are expected to attend the full programme.

For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:

Terms & Conditions for Self-funded Applicants (updated January 2023)

Terms & Conditions for Organisation-funded Applicants (updated January 2023)

Version 12 (11 April 2022)