Strategic Thinking for the CXO

Your learning journey

Introduction to strategy

What is strategy? Understand the scope of your organisation in a challenging environment to produce goal-oriented results, and focus on the core building blocks to make strategic choices and carry them to reality.

Frameworks for creating breakthrough strategies

The key to success is creating an adaptive business capable of sustaining dynamic environments. Generate winning strategies and learn how to renew them in times of crisis for a competitive advantage.

Good versus bad strategy in the 21st century

Understand the key differences between a good and bad strategy to create a great strategy. Translate this into your organisational strategy to achieve your goals in times of uncertainty.

Beyond industries – strategy in ecosystems

Get an introduction to ecosystems and why it is important to think beyond an industry. Then identify new value creation opportunities in your ecosystem to create breakthrough strategies.

Growth, competition and mergers & acquisitions

Explore key aspects of managing growth and competition, including alliances, co-opetition and mergers and acquisitions. Also, examine how legacy companies cope with competition from outside their industry and alternative ways to expand and diversify.

Corporate strategy – new ways of conceptualising it

Get an in-depth understanding of corporate strategy and learn how to make an impact in turbulent times.

Emergent strategies

Learn how to make adjustments to survive in and capitalise on external environments. Understand intended and emergent strategies, agility, adaptation & pivoting and the models of management.

Execution & implementation of strategy

Once you have a strategy, what’s next? Master how to execute a strategy to achieve your objectives and learn about the key challenges of implementing one.

Download the Open Programmes brochure for more information on the modules and faculty.

• Learn the key principles of strategy formulation, implementation and execution
• Learn how to use strategic frameworks, models and tools in order to to formulate, evaluate and improve your strategy
• Learn how to develop creative, strategic solutions in your own organisation, through the analysis of real-world case studies
• Learn how to identify the inflection points that are the harbingers of large, systemic changes, such as digital transformation and pandemics
• On completion of the programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.

This programme counts towards the Cambridge Judge Business School General Management Certificate of Achievement. On completing the GMCA you will be eligible to become an associate member of Cambridge Judge Business School’s global network of graduates and business-focused University of Cambridge alumni, faculty and staff.