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Strategic Thinking for the CXO

8 weeks (Online)

USD2,000 (Online)

22 Jun-24 Aug 2023 (Online)
6 Sep-1 Nov 2023 (Online)

Delegates writing down ideas.

Learn how to develop creative, strategic solutions in your organisation

Business decision-making in the 21st century implies governing through global disruptions, whether it be a pandemic, an environmental disaster or a geopolitical event. More than ever, organisations now require corporate strategies that are adaptable; as these events affect the entire ecosystem.

In this eight-week programme, taught through video lectures, discussions, live webinars and application exercises, you will learn to develop and execute strategies to create and maintain a competitive advantage, particularly during a highly uncertain environment.

You will discuss the core principles and practices associated with strategy formulation, evaluation and execution, as well as learning how to use strategic frameworks, models and tools to formulate, evaluate and improve strategies. Over the course of the programme you will also analyse using case studies, critical, real-world business situations, while learning how to develop creative, strategic solutions.

This programme is being delivered in collaboration with Emeritus.

Emeritus logo.


Your learning journey

Introduction to strategy

What is strategy? Understand the scope of your organisation in a challenging environment to produce goal-oriented results, and focus on the core building blocks to make strategic choices and carry them to reality.

Frameworks for creating breakthrough strategies

The key to success is creating an adaptive business capable of sustaining dynamic environments. Generate winning strategies and learn how to renew them in times of crisis for a competitive advantage.

Good versus bad strategy in the 21st century

Understand the key differences between a good and bad strategy to create a great strategy. Translate this into your organisational strategy to achieve your goals in times of uncertainty.

Beyond industries – strategy in ecosystems

Get an introduction to ecosystems and why it is important to think beyond an industry. Then identify new value creation opportunities in your ecosystem to create breakthrough strategies.

Growth, competition and mergers & acquisitions

Explore key aspects of managing growth and competition, including alliances, co-opetition and mergers and acquisitions. Also, examine how legacy companies cope with competition from outside their industry and alternative ways to expand and diversify.

Corporate strategy – new ways of conceptualising it

Get an in-depth understanding of corporate strategy and learn how to make an impact in turbulent times.

Emergent strategies

Learn how to make adjustments to survive in and capitalise on external environments. Understand intended and emergent strategies, agility, adaptation & pivoting and the models of management.

Execution & implementation of strategy

Once you have a strategy, what’s next? Master how to execute a strategy to achieve your objectives and learn about the key challenges of implementing one.

Download the Open Programmes brochure for more information on the modules and faculty.


  • Learn the key principles of strategy formulation, implementation and execution
  • Learn how to use strategic frameworks, models and tools in order to to formulate, evaluate and improve your strategy
  • Learn how to develop creative, strategic solutions in your own organisation, through the analysis of real-world case studies
  • Learn how to identify the inflection points that are the harbingers of large, systemic changes, such as digital transformation and pandemics
  • On completion of the programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.
Icon: Executive Education Certificates of Achievement.

This programme counts towards the Cambridge Judge Business School General Management Certificate of Achievement. On completing the GMCA you will be eligible to become an associate member of Cambridge Judge Business School’s global network of graduates and business-focused University of Cambridge alumni, faculty and staff.

Faculty & speakers

Learn from our world-class faculty who bring fresh insights from their leading-edge research into all of our Executive Education programmes.

Access profiles of the programme’s faculty:

Download the Open Programmes brochure for more information on the modules and faculty.

Programme format

Lady studying on a laptop, participating in Cambridge Online course.


Our fully online programmes run over the course of multiple weeks, allowing you the greatest level of flexibility as to where and when you study. The learning is carefully structured in weekly components through a mix of curated videos, live webinars with Cambridge faculty plus Q&A sessions with Live Chat, assignments and discussions. Individual support is available through course Leaders and a dedicated Programme Support Team.

Our online programmes are delivered in collaboration with either Eruditus Executive Education or the Emeritus Institute of Management.

Who should attend?

  • CXOs responsible for short and long-term strategy, growth and business continuity at the firm level
  • Mid- to senior-level management executives responsible for building a strategic roadmap that is adaptable for any market environment
  • Corporate strategy heads who need to monitor and report on new growth opportunities, areas for achieving efficiency and advising organisational strategy
  • Strategy consultants advising clients on business transformation and growth, as well as mapping out business recovery strategies.

COVID-19 (Coronavirus) update

Why Cambridge Judge Business School?

Cambridge Judge faculty

All of our programmes are designed and led by an Academic Programme Director, who is a member of Cambridge Judge Business School faculty. They will also deliver substantial portions of that programme.

Leading-edge research

The research conducted by Cambridge Judge Business School’s 20 research centres, across a diverse range of disciplines, flows directly into all of our programmes, bringing new insights to our programme content.

Small group learning

With small class sizes, we continue the Cambridge way of learning that emphasises high levels of interaction with both our world-class faculty and peers.

Related programmes

Strategic Thinking for the CXO belongs to our Strategy & Growth-topic executive education programmes. Here is a selection of related programmes:

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Integrating Risk into Strategic Decision-Making

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5-7 Dec 2023

Economic volatility, regulatory change and digital disruption are the new normal. Leaders require new ways to manage and respond dynamically to complex risks and uncertainties. Now is the time to take a broader view beyond the traditional areas of operational, financial and compliance risk.

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Business Analytics: Decision-Making Using Data

22 Jun-7 Aug 2023

sing data for informed decisions is essential in today’s digital economy. Gain the tools you need to put data to work and maximise your data-based decision making. 

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USD2,000 (Online)

Please note prices pre-registration are subject to change.

Contact us

If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the Open Programmes team:

[email protected]

Additional information

Registration closes at midday two working days before the programme start date.

Participants are expected to attend the full programme.

For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:

Terms & Conditions for Self-funded Applicants (updated January 2023)

Terms & Conditions for Organisation-funded Applicants (updated January 2023)

Version 3 (18 April 2022)