In a unique offering from a UK business school, the Cambridge Creativity Lab is a hands-on, intensive two-day experience focused on stimulating personal and collective creativity and on better understanding the importance and relevance of creativity, and its practical range of application within a business context and beyond.
People often say: “I’m really not creative.” Or, “Creativity cannot be taught.” Or, “We don’t have time to think creatively!”
The production of new ideas by individuals or teams can appear in many forms and across all functions and types of organisations – from entrepreneurial startups to well-established enterprises.
The programme describes and puts into practice concepts, models, frameworks and tools of creativity to help participants address live real-world business challenges in a resourceful and inventive way.
The learning experience within the Cambridge Creativity Lab is designed to be inspiring, stimulating and disruptive, and culminates in the creative ‘hackathon’, a creative pitch competition with presentations delivered to the programme facilitators and leading associates of Cambridge Judge Business School.
“People think that it’s about producing things, they think of plays, films, paintings, but actually creativity is more about the process. It is about questioning, disrupting and improving on what has come before.”
Dr Allègre Hadida, Academic Programme Director
Cambridge Judge Business School offers a distinctive approach born out of the University of Cambridge way.
- The programme draws up on cutting-edge academic research, as you would expect from a business school with 19 research centres, rated as the best for the impact of its research by the UK Government
- The University of Cambridge has always emphasised smaller class sizes for maximum interaction and focused effort between world-class faculty and top quality participants. Cambridge Judge is no exception. This makes your experience here one of unrivalled quality and relevance
- Our programmes may be shorter, we aim to maximise the use of your time – you will likely be stretched as you have never known; that is the Cambridge way.
I see, exhibit and experience ‘creativity’ daily but have never had the background and content, and the ‘science’ behind it. I was looking for definition, processes and frameworks and this provided this 100 per cent. ”
How can creativity help business practice and why should good creatives seek out good failures?