In recent years, firms have been rushing to start new business in India and China, however there has not been enough research conducted on what factors drive success and failure in companies entering such countries. Gerard Tellis undertook a study to identify some of these factors.
The two broad categories of factors proposed by the study include – (1) Firm Factors; and (2) Country Factors. Seven specific factors were examined for companies entering India or China.
May 2009, Cambridge
Innovation in India and China