There are three factors needed for creativity: innovation, enterprise and investment. These three need not be sourced from the same place, however it is these three factors that will lead to successfully being able to tap creativity at the bottom of the pyramid.
Professor Gupta believes that grass roots innovations should be going global. He also believes that innovation emerges from people who do not have the resources to innovate.
Many examples of this have been documented by Professor Gupta and his network, and a few were cited here including:
- A ribbed cooking which improves the heat transfer of the pan and could find application in higher income markets
- Modified bicycle to easily carry heavy goods
- Antibiotic wall coating to prevent mould from growing on the outside of buildings
- A simple and low cost pressure cooker based coffee machine
May 2009, Cambridge
Innovation in India and China