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David De Cremer

David De Cremer

KPMG Professor of Management Studies

PhD (University of Southampton)

Research interests

Leadership effectiveness, trust building, maintenance and repair, organisational justice, executive pay and bonuses, behavioural economics and decision-making, behavioural ethics, creativity and innovation, challenges in China and the West.

Subject group: Organisational Leadership & Decision-Making

Professional experience

David De Cremer is an Associate Editor of the Academy of Management Annals and has been a member on the editorial boards of, among others, Organizational Behavior and Human Decision Processes, Journal of Management, Social Influence, Social Justice Research, Leadership Quarterly

He teaches at the MBA, EMBA and executive level, with a specific focus on organisational behaviour, corporate social responsibility and ethics, contemporary issues in leadership, trust as a business asset, negotiations and decision-making. He provided consultancy to companies like, among others, Novartis, Barclays, KPMG, AB Inbev, Solvay, IBM, Rabobank, ING, Cisco, Bayer, DSM, and Huawei.

He has edited several academic books on the following topics: "Social psychology and economics", "Advances in the psychology of justice and affect", "Psychological perspectives on ethical behavior and decision making", "Social psychology and organizations", and "Behavioral business ethics: Shaping an emerging field". In addition, he has also written popular books on "When good people do bad things: On the psychology behind the financial crisis", "Making negotiations predictable: What science tells us?" and "The proactive leader: How to overcome procrastination and be a bold decision maker". 

His recent work has been discussed, among others, in the Scientific American, Bloomberg News, The Economist, Forbes, The Financial Times, Wall Street Journal, CBS Money Watch, and Psychology Today. He has written opinion pieces for economic newspapers and magazines (e.g. The Financial Times) and in 2009-2010 he was named the most influential economist in the Netherlands (Top 40 of economists).

Previous appointments

Prior to his current position, David De Cremer was Professor of Management at China Europe International Business School (CEIBS; where he is a visiting professor now) and London Business School (LBS). Previously, De Cremer held teaching and research positions at Rotterdam School of Management, New York University, and Harvard University. 

Awards & honours

  • Recipient of the "Postgraduate Study Visit Award" (1998, by the British Psychological Society, BPS).
  • Recipient of the Award for "Outstanding Social Psychology PhD-thesis" by the British Psychological Society (BPS; 2000).
  • Finalist for the best Ph.D.-thesis in Group Psychology (American Psychology Association (APA) Award 2000).
  • Fellowship Center for Advanced Study in Behavioral Sciences (Summer School on affect and decisions) at Stanford University (July-August, 2004)
  • Elected member to Society of Experimental Social Psychology (2005)
  • Recipient of the "Jos Jaspers Early Career Award for Outstanding contributions to social psychology" by the European Association of Experimental Social Psychology (EAESP; 2005).
  • Included in the "Cream of Science" (2005, showcase of Dutch prominent research; "Keur der Wetenschap")
  • Membership "Young Academy of Science" (Royal Netherlands Academy of Arts and Sciences, "De Jonge Akademie", KNAW, 2006-2010): young scientists who have made their mark in the research world and have a wide-ranging interest in science. Fellowship is only awarded via an intensive selection procedure employed by all the Dutch Universities and the KNAW. 
  • Recipient of a Research Fellowship at the J.F. Kennedy School, Harvard University, USA, for the academic year 2007-2008.
  • Emerald LiteratiNetwork 2006 Highly Commended Award (award for highly recommended articles to read in an Emerald journal: Leadership and Organization Development Journal)
  • Recipient of the "Comenius European Young Psychologist Award" by the European Federation of Psychology, 2007 (this early career award is a competition open to all areas within psychology).
  • Recipient of the "best paper award" for an article published in the European Journal of Work and Organizational Psychology (publishing year 2006).
  • Recipient of the 2008 "International Society for Justice Research Early Career Contribution Award".
  • Recipient of the "best paper award" at the annual WAOP (Work and organizational psychology association in the Netherlands) conference, 2008.
  • Elected "ERIM (Erasmus Research Institute for Management Research) research fellow" at Rotterdam School of Management 
  • Number 1 position in the top-40 of Dutch Economists in 2009-2010 (list of the 40 best publishing professors employed at business and economics departments in the Netherlands)
  • Recipient of the 2011 ERIM (Erasmus Research Institute of Management; Rotterdam School of Management) "impact on managerial practices" award
  • Finalist of 2011 "Huibregtsen Award for outstanding scientific innovation and valuable contribution to society" award in the Netherlands.
  • Finalist of the "outstanding publication in organizational behaviour competition 2011" by the Organizational Behavior Division of the Academy of Management.
  • Recipient of the 2013 CEIBS Research Excellence Award
  • Recipient of the CEIBS 2013 External Academic Honor

Selected publications

Stouten, J., Rousseau, D. and De Cremer D. (2018) "Successful organizational change: integrating the management practice and scholarly literatures." Academy of Management Annals (forthcoming)

De Cremer, D., van Dijke, M., Schminke, M., De Schutter, L. and Stouten, J. (2018) "Trickle-down effects of perceived trustworthiness on employee performance." Journal of Applied Psychology (forthcoming)

Chun, J.S., Brockner, J. and De Cremer, D. (2018) "How temporal and social comparisons in performance evaluation affect fairness perceptions." Organizational Behavior and Human Decision Processes, 145, 1-15 (DOI: 10.1016/j.obhdp.2018.01.003)

Van Dijke, M., De Cremer, D., Langendijk, G. and Anderson, C. (2018) "Ranking low, feeling high: how hierarchical position and experienced power promote prosocial behavior in response to procedural justice." Journal of Applied Psychology, 103(2), 164-181 (DOI: 10.1037/apl0000260)

Barry Kappes, H., Balcetis, E. and De Cremer, D. (2018) "Motivated reasoning during recruitment." Journal of Applied Psychology, 103(5): 270-280 (DOI: 10.1037/apl0000271)

Haessevoets, T., De Cremer, D., Van Hiel, A. and Van Overwalle, F. (2018) "Understanding the positive effect of financial compensation on trust after norm violations: evidence from fMRI in favor of forgiveness." Journal of Applied Psychology, 103(5), 578-590 (DOI: 10.1037/apl0000271)

Avoid bcc’ing the boss

People who bcc the supervisor in emails are seen as “less moral” and “less fit” to be team leader, finds study led …

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Publishing prize

A book about Chinese telecoms company Huawei co-authored by Professor David De Cremer of Cambridge Judge wins book award in Russia. A …

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Chinese firms going global

Chinese firms are becoming more global as they debate whether to become public companies, says Professor David De Cremer of Cambridge Judge …

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Chinese firms abroad

Chinese companies can take five steps to help achieve success in other countries, says article in The World Financial Review by Professor …

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Vital signs

Leaders should promote ‘organisational vitality’ to create and sustain energy in employees, says article in The European Business Review by David De Cremer …

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Decade of leadership

Article on leadership’s effect on followers, co-authored by KPMG Professor David De Cremer of Cambridge Judge, wins Decennial Influential Article Award from …

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Speaking up in Chinese companies

Chinese culture usually avoids conflict, but speaking up following the failure of new product development can help future projects and yield valuable …

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The heat is on

Higher temperatures boost voter turnout and helps the incumbent party, finds study based on temperature, turnout and results in each US state …

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Cc’ing the boss can ‘backfire’

“Cc’ing” supervisors to emails between co-workers erodes trust among office colleagues, finds study at Cambridge Judge Business School, outlined in Harvard Business …

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The price isn’t right

Offers by retailers to ‘beat the price’ of rivals, while costly, are no more effective than ‘price-matching’ offers, says new academic study. …

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California calling

Professor David De Cremer of Cambridge Judge joins the International Advisory Board of California Management Review. David De Cremer, KPMG Professor of …

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Ethical companies

Article by Professor David De Cremer in Harvard Business Review identifies six traits of employees that can predict ethical behaviour at work. …

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Undermining free (workplace) speech

Many company leaders want workers to ‘speak up’ but their efforts are thwarted by abusive retribution waged by middle managers, says Harvard …

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Motivating the workforce

Chinese telecoms company Huawei has successfully implemented steps to forge joint value into a competitive advantage, according to an article in European …

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A fresh look at telecoms giant Huawei

A new book on the leadership and culture of Chinese telecoms company Huawei, co-authored by Professor David De Cremer of Cambridge Judge, …

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Shifting work structures in China

Chinese companies need to find new ways to manage and motivate employees as the country moves from a manufacturing to a service …

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Transparent illusions

Transparency in business can backfire if not handled correctly, Cambridge Judge Business School Professor David De Cremer writes in Harvard Business Review. …

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Are your negotiation tactics ethical?

Cambridge Judge professor David De Cremer says it can depend on your nationality and that of the other party. Negotiations are a …

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Faculty news update

A regular update on articles, awards and other developments involving Cambridge Judge Business School faculty and fellows. Article co-authored by Dr Khaled …

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Good leaders make mistakes. This is why.

Research from Professor David De Cremer says that the worst thing you can do is believe your own hype. When Indian family-firm …

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Xinhua Finance: Digital platforms need responsible leadership

Recent scandals in digital companies like Facebook and Badu show a lack of responsible leadership, says David De Cremer, KPGM Professor of …

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4 Traders: Employees receive feedback better when it’s measured against their past performance rather than their peers

A study co-authored by David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business School, says employees feel an evaluation …

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The European Business Review: Why forgiveness should be part of compliance strategy

David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business School, discuses compliance strategies and why forgiveness plays an important …

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Psychology Today: People prefer to be evaluated relative to themselves

People feel an evaluation is more fair if it’s is compared with their past performance rather than comparison with the performance of …

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The European Business Review: Why Mark Zuckerberg’s leadership failure was a predictable surprise

David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business School, says it was predictable that a big tech company …

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The World Financial Review: On the joy of not being a listed company

David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business School, discusses the benefits of not being a listed company. …

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All China Review: Making customer centricity work for your company

David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business School, writes on how companies could benefit from concentrating on …

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The World Financial Review: What it takes for Chinese companies to succeed abroad

David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business School, discusses how Chinese telecom company Huawei has become truly …

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European Business Review: Organisational vitality: The life line for your company

David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business School, discusses the importance of passion, energy, and company culture …

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World Financial Review: Using employee trophies as non-monetary incentives

David De Cremer, KPMG Professor of Management Studies at Cambridge Judge, writes about motivating employees with awards. “One way to recognise the …

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Business Insider: The habit that creates a culture of distrust at work

Copying your boss into an email to your colleague could backfire, says a study by David De Cremer, KPMG Professor in Management …

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Human Resources: The real consequence of cc’ing the boss

A new study by David De Cremer, KPMG Professor in Management Studies at Cambridge Judge Business School, says copying your boss into …

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BBC World News: GMT programme: Email etiquette

David De Cremer, KPMG Professor in Management Studies at Cambridge Judge Business School, talks about his latest research that finds cc’ing your …

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La Nation: Do you feel isolated at work? Think about money

A national newspaper in Paraguay features research co-authored by David De Cremer, KPMG Professor in Management Studies at Cambridge Judge, that looks …

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Daily Mail: Copying your boss on work emails

A new study by David De Cremer, KPMG Professor in Management Studies at Cambridge Judge Business School, says copying your boss into …

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The Times: CC-ing boss leads to hate mail

A new study by David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business School, says copying your boss into …

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BBC Business: How to make everyone hate you on email

David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business School, says copying your manager into emails is not always …

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European Business Review: The challenge of leading digital platforms in responsible ways

An article co-authored by Professor David De Cremer, Jess Zhang and Leander De Shutter of Cambridge Judge Business School, looks at ethical …

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Cambridge Business Magazine: That’s not fair!

David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business School, says there are six traits of employees that can …

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Cambridge Business Magazine: Middle managers key to ‘speaking up’ culture

While many company leaders want their workers to “speak up”, such efforts are often thwarted by abusive retribution waged by middle managers …

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Contact details

David De Cremer
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge CB2 1AG
UK

d.decremer@jbs.cam.ac.uk

www.daviddecremer.com