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Lectures & workshops

EnterpriseTECH lectures.

The lectures for both the postgraduate and undergraduate presentations of EnterpriseTECH are provided by Cambridge Judge Business School faculty, staff, fellows and specially-invited speakers.

The content covers core themes supporting the processes involved in commercialising emerging technologies. We also invite speakers to give wider-ranging talks and case studies on project related themes with the purpose of providing enrichment in those topic specific areas.

This taught material helps prepare teams for conducting their project research and writing commercial feasibility reports.

Our lectures and practical workshops include a selection from these topics:

Entrepreneurship, teams and leadership

  • A Process Model for Innovation and Entrepreneurship
  • Perspectives on Entrepreneurship
  • Team Building and Leadership: EPIC Workshop
  • Entrepreneurial Creativity and Brainstorming Techniques
  • Building Business Networks for the Entrepreneur
  • Entrepreneurial Teams and Leaders
  • High Performance Teams: Building your SHIPS

Business models

  • Business Models Basics
  • Business Models Innovation and Disruptive Forces
  • Using the Business Model Canvas Effectively
  • Turning Research into Businesses: Bridging the Valley of Death
  • Investor’s Perspective: Getting the Business Model Right
  • Fitting R&D into the Business Model
  • Frugal Innovation. How to do More (and Better) with Less

Intellectual property

  • Introduction to Intellectual Property
  • Strategies for Commercialising IP: What’s in your business plan?

Understanding the market

  • Customers, Markets and Applications
  • Defining the Value Proposition
  • Market Research Approaches
  • Opportunity Evaluation & Analysis
  • Circular Economy: Policy and Business Contexts
  • Entrepreneurship and Great Ideas: Innovating for Sustainability

Raising investment

  • Entrepreneurial Finance: Getting the Business Model Right
  • Financial Literacy for Entrepreneurs
  • Investor’s Perspective: The Funding Landscape for Entrepreneurs
  • Myths, Lies and Preparing for Seed Capital
  • Raising Finance for Early Stage Companies
  • ER to RE: How to Pitch Effectively Workshop

Specially-invited speakers

  • Overview of Business Development – Dr Neil Torbett, Chief Business Officer PhoreMost
  • Illumina, Enabling an Ever-learning Healthcare Ecosystem – Bobby Kaura, Illumina Accelerator Cambridge
  • Guerrilla Finance – Dr Ward Hills, Director, Cambridge Space Technologies and Makespace in Cambridge
  • AI-Powered, Patient-inspired Drug Discovery – Dr Michale Bouskila-Chubb, Head of Business Development, Healx
  • Leadership in High Performance Teams – Air Marshal Edward Stringer, Director General, Joint Force Development and Defence Academy
  • The Evolution of PolyProx – Professor Laura Itzhaki, Department of Pharmacology and Founder of PolyProx Therapeutics, Babraham Research Campus, Cambridge
  • Oderase: Supramolecular Chemistry in Action – Dr Jing Zhang, Cofounder and Marketing Director, Aqdot
  • Branding: The Art of Perception – Mario Prelorenzo, MD, JDJ Creative, Cambridge
  • Cracking the Code of Marketing – Collette Johnson, VP of Marketing, GeoSpock
  • The Epigenetics of Entrepreneurship. How Life’s Lessons Leave their Mark – Dr Jason Mellad, CEO Cambridge Epigenetix
  • Raspberry Pi, What’s the Secret Sauce? – Dr Gordon Hollingworth, Raspberry Pi, Cambridge
  • Complexities of New Venture Creation – Dr Tom Simmons, CEO, Cambridge Glycoscience
  • Business Models for Translating Basic Research Towards Therapeutic Benefit – Dr Martin Swarbrick, CRUK Therapeutic Discovery Laboratories
  • How Real-World Evidence Impacts Pharma – Vincenzo Garzya, Global Medical Affairs, AstraZeneca
  • How to Make a Million Whilst Avoiding your PhD – Dr Shamus Husheer, CEO, Heartfelt Technologies, Cambridge


EnterpriseTECH 2021/22

Applications are reviewed on a rolling basis. Please expect to have a short interview.


PG I runs 21 September-17 December. Applications now closed.

PG II runs 7 December-11 March. Applications now closed.


UG I runs 7 December-11 March. Applications now closed.

EnterpriseTECH STAR

Applicants must submit a pre-application by 18 January and attend an information session.

Full application deadline 7 February.

Apply for EnterpriseTECH STAR

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[email protected]

+44 (0)1223 765501

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