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Lectures & workshops


The lecture series is provided by Cambridge Judge Business School faculty, staff, fellows and specially-invited speakers. The content aims to cover the core themes supporting the processes involved in commercialising emerging technologies. We also invite lecturers to give wider-ranging talks and case studies on related themes with the purpose of providing an intellectually stimulating and inspiring enrichment. This foundation helps prepare teams for writing their commercial feasibility reports.

As an example, our lecture intensives in September and December 2018 ran for three consecutive days each with 26 sessions. These sessions and workshops included:

  • A Process Model for Innovation and Entrepreneurship
  • Team Building and Leadership: EPIC Workshop
  • Entrepreneurial Creativity and Brainstorming Techniques
  • Frugal Innovation. How to do More (and Better) with Less
  • Fitting R&D into the Business Model
  • Opportunity Evaluation and Analysis Tools
  • Defining the Value Proposition
  • Market Research Approaches
  • Customers, Markets and Applications
  • Business Models Basics
  • Business Models Innovation and Disruptive Forces
  • Entrepreneurship and Great Ideas: Innovating for Sustainability
  • Building Business Networks for the Entrepreneur
  • Circular Economy: Policy and Business Contexts
  • Turning Research into Businesses: Bridging the Valley of Death
  • Introduction to Intellectual Property
  • Strategies for Commercialising IP: What's in your business plan?
  • High Performance Teams: Building your SHIPS
  • Myths, Lies and Preparing for Seed Capital
  • Investor's Perspective: Getting the Business Model Right
  • Investor's Perspective: Introduction to the Funding Landscape for Entrepreneurs
  • Raising Finance for Early Stage Companies
  • Entrepreneurial Finance: Getting the Business Model Right, Understanding the Funding Landscape
  • ER to RE: How to Pitch Effectively

Case studies

  • Leadership in High Performance Teams
    Air Marshal Edward Stringer, Director General, Joint Force Development and Defence Academy
  • The Evolution of PolyProx
    Professor Laura Itzhaki, Department of Pharmacology and Founder of PolyProx Therapeutics, Babraham Research Campus, Cambridge
  • Oderase: Supramolecular Chemistry in Action
    Dr Jing Zhang, Cofounder and Marketing Director, Aqdot
  • Branding: The Art of Perception
    Mario Prelorenzo, MD, JDJ Creative, Cambridge
  • Cracking the Code of Marketing
    Collette Johnson, VP of Marketing, GeoSpock
  • The Epigenetics of Entrepreneurship. How Life's Lessons Leave their Mark.
    Dr Jason Mellad, CEO Cambridge Epigenetix
  • Raspberry Pi, What's the Secret Sauce?
    Dr Gordon Hollingworth, Raspberry Pi, Cambridge
  • Complexities of New Venture Creation
    Dr Tom Simmons, CEO, Cambridge Glycoscience
  • Business Models for Translating Basic Research Towards Therapeutic Benefit
    Dr Martin Swarbrick, CRUK Therapeutic Discovery Laboratories
  • How Real-World Evidence Impacts Pharma
    Vincenzo Garzya, Global Medical Affairs, AstraZeneca
  • How to Make a Million Whilst Avoiding your PhD
    Dr Shamus Husheer, CEO, Heartfelt Technologies, Cambridge


Applications will be reviewed and places offered on a rolling basis.

EnterpriseTECH Postgraduate 2020
Applications open in March 2020.

EnterpriseTECH UG 2021
Applications open in late Spring 2020.

EnterpriseTECH STAR
180 hours, 10 weeks, 20 people. Apply now to join our second cohort in this challenging follow-on programme. Deadline: 17:00 Monday 16 March 2020.

Apply for EnterpriseTECH STAR