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Managing Innovation Strategically

4 half-day sessions (Live Online)
2 full-day sessions (Face-to-face)

£1,950 + VAT (Live Online)
£2,600 + VAT (Face-to-face)

19-20 Oct 2023 (Face-to-face)
16-19 Jan 2024 (Live Online)
18-19 Jul 2024 (Face-to-face)

Delegate asking a question on innovation.

Implement innovation in your organisation

The Managing Innovation Strategically programme is designed to familiarise you with the important aspects of innovation, and give you the frameworks and practical tips to implement innovation in your own organisation. By learning about why organisations struggle with innovation, you will come away with insight into how you can overcome this to create and capture value.

The first part of the programme will explore the foundations of innovation and discover how disruptive business models are valuable corporate assets. You will leave inspired to apply disruptive innovation strategies and start to create a plan for how you want to tackle innovation in your organisation. The second part of the programme focuses on how to operationalise innovation and how to select innovation projects. You will leave the programme with the tools and techniques for managing innovation and a greater awareness of how to best organise innovation in your firm.


Your learning journey

  • Understanding why organisations are unable to sustain innovation
  • Using and harnessing the power of your customers to innovate effectively
  • Making you and your organisation more creative
  • Creating a portfolio of innovation projects
  • Managing innovative development projects
  • Disrupting your competitors with innovative business models
  • Operationalising new business models
  • Capturing the value you have created
  • Developing complementary assets to capture value
  • Enhancing your product’s success in the market.

Download the Open Programmes brochure for more information on the modules and faculty.


  • Gain the tools and techniques of managing innovation
  • Learn to apply innovation in your organisations to enhance performance
  • Identify processes from innovation to create a competitive advantage
  • Understand the factors required to support creativity and innovation
  • Understand the innovation implementation process and how best to organise innovation
  • On completion of the programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.
Icon: Executive Education Certificates of Achievement.

This programme counts towards the Cambridge Judge Business School General Management Certificate of Achievement. On completing the GMCA you will be eligible to become an associate member of Cambridge Judge Business School’s global network of graduates and business-focused University of Cambridge alumni, faculty and staff.

CPD logo

This programme is certified by the CPD Certification Service. It may be applicable to individuals who are members of, or are associated with, UK-based professional bodies.

Find out more about CPD.

Faculty & speakers

Learn from our world-class faculty who bring fresh insights from their leading-edge research into all of our Executive Education programmes.

The Academic Programme Director (APD) for the Managing Innovation Strategically programme is Professor Stelios Kavadias.

Access profiles of the programme’s APD and faculty:

Download the Open Programmes brochure for more information on the modules and faculty.

Programme format

Professor Jaideep Prabhu teaches a Live Online programme.

Live Online

Our Live Online programmes bring Cambridge to you wherever you are, delivering the best aspects of a face-to-face learning experience here in Cambridge, into your office or home. Using technologies we are all now familiar with, you will take part in breakout groups with real time interaction between your peers and faculty. You will engage in realistic simulations or use software-enabled “sprint” design development. We also introduce guest speakers, live “Cambridge Union”-style debates and panels of experts and practitioners into the class.

Our Live Online programmes take place over a number of half-day sessions, run in the mornings (UK time).

Watch our video to learn more

Who should attend?

  • Leaders interested in creating an innovative organisation
  • R&D executives
  • Marketing managers involved in innovation
  • Strategy managers looking for new business models
  • Anyone wanting to learn about new product/service development.

COVID-19 (Coronavirus) update

I really enjoyed the Managing Innovation Strategically course; many useful takeaways and food for thought! The content was very engaging, the lecturers managed to make the course very interactive even in this virtual environment, and the discussion with the rest of the group was extremely insightful in terms of what other companies and industries out there are doing. Now time to figure out how to apply everything!
Stephanie Stylianou, Lead Solution Engineer, Salesforce

Why Cambridge Judge Business School?

Cambridge Judge faculty

All of our programmes are designed and led by an Academic Programme Director, who is a member of Cambridge Judge Business School faculty. They will also deliver substantial portions of that programme.

Leading-edge research

The research conducted by Cambridge Judge Business School’s 20 research centres, across a diverse range of disciplines, flows directly into all of our programmes, bringing new insights to our programme content.

Small group learning

With small class sizes, we continue the Cambridge way of learning that emphasises high levels of interaction with both our world-class faculty and peers.

Related programmes

Managing Innovation Strategically belongs to our Innovation & Technology-topic executive education programmes. Here is a selection of related programmes:

Digital Innovation & Transformation

14-17 Nov 2023
25-26 April 2024

Provides methodologies and frameworks as well as critical thinking to help you re-think how you lead the transformation of your organisation through digital innovation.

Read more

Fintech Innovation: Disrupting the Financial Landscape

13 Sep-25 Oct 2023

Provides a strategic overview of fintech and an understanding of the impact of technological advancements such as big data, blockchain and AI.

Read more

Executing Corporate Innovation for Senior Executives

Spring 2024 (TBC)

Helps senior executives to successfully assess and develop innovation in their organisation as a disciplined and systematic process to achieve ongoing sustainable growth, as organisations increasingly need to reinvigorate their business offerings with the agility typical of entrepreneurs. This programme asks; how can businesses sustain an innovational spirit whilst operating at scale?

Read more


£2,600 + VAT (Face-to-face)
£1,950 + VAT (Live Online)

VAT is charged at the prevailing rate, which is currently 20%; e.g. £2,500 + 20% = £3,000.

Fees include instruction, materials, lunch and breaks. Preferential rates may be available for groups, University of Cambridge alumni and members of the School’s Alumni Association. Please note prices pre-registration are subject to change.

Contact us

If you have any questions or would like to discuss how this programme could benefit you or your organisation, please get in touch with the programme advisor:

Adriana Baciu

Sales and Business Development Manager
Open Programmes
Tel: +44 (0)7759 130560

Schedule a call with Adriana

[email protected]

Access Adriana's profile

Adriana Baciu.

Additional information

Registration closes at midday two working days before the programme start date.

Participants are expected to attend the full programme.

For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:

Terms & Conditions for Self-funded Applicants (updated January 2023)

Terms & Conditions for Organisation-funded Applicants (updated January 2023)

Version 15.1 (16 March 2023)