Duration
2 days (Face-to-face)
Dates
10-11 November 2022 (Face-to-face)
Transform your organisation through innovation
Over the last two decades, ‘born digital’ companies such as Facebook, Google and Alibaba have led the way as key innovators in their industry. Coupled with this, COVID crisis has accelerated the need to transform strategy and ways of organising through digital technologies to be innovative and competitive.
This programme has been designed to provide you with a framework to develop your digital strategy, equip you as a leader to build a digital culture and provide you with tools for designing digital services and platform ecosystems. This programme aims to equip managers to move towards a successful digital organisation; essential for competing in the future.
Making the transition to becoming a successful digital organisation requires a widening of the lens of innovation, enabled by the use of flexible digital technologies. For a senior manager, this requires creative confidence and an innovative mindset.
It also requires a change in the way the organisation operates, embracing the business ecosystem. This means a change in how teams work to emphasise creativity and innovation. At the heart of these changes is the need to develop a culture that will support digital working, one which requires agility, the tolerance of failure and a new level of understanding of customer behaviours.
Topics
Your learning journey
Module 1: Your digital transformation strategy
- Conceptualise ‘digital’, ‘digital innovation’ and a framework for ‘digital transformation’
- Use the innovation radar to envision your digital transformation strategy
- Develop platforms as a strategy approach in creating your digital transformation.
Module 2: Organising and leading your digital transformation
- Manage the organisational and leadership challenges in becoming a digital enterprise
- Recognise how to develop your culture for digital transformation.
Module 3: Service innovation & ecosystem leadership
- Apply customer journey and emotion mapping to design novel digital services for your customers
- Leverage the power of design thinking in developing digital services
- Develop a leadership strategy to scale innovation across your ecosystem.
Module 4: Agile working for digital transformation
- Develop cross-functional teams for successful innovation
- Apply agile working principles for digital transformation.
Download the Open Programmes brochure for more information on the modules and faculty.
Benefits
- Develop a common understanding of ‘digital transformation’ across the organisation
- Understand the digital transformation framework to enhance your strategy
- Build an effective digital culture
- Design platforms and services that both delight and meet your customer needs
- Develop a strategy to scale innovation
- Engage in agile working for successful transformation.
On completion of the programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.
This programme counts towards the Cambridge Judge Business School General Management Certificate of Achievement and the Cambridge Judge Business School Innovation Management Certificate of Achievement.
Faculty & speakers
Learn from our world-class faculty who bring fresh insights from their leading-edge research into all of our Executive Education programmes.
The Academic Programme Director (APD) for the Digital Innovation & Transformation programme is Professor Michael Barrett.
Access profiles of the programme’s APD and faculty:
Download the Open Programmes brochure for more information on the modules and faculty.
Programme format
Face-to-face
Face-to-face is a traditional, intense classroom learning experience and is all about hands-on interaction. You will be a part of exercises, debates and conversations, engaging directly with our faculty and your peers. Conversations spill over into breaktimes and meals, forming lasting connections. Share your ideas, develop your network and grow professionally, whilst enjoying the historic city of Cambridge.
Who should attend?
- Leaders tasked with accelerating digital transformation
- Managers wishing to cultivate agile working in cross-functional teams
- Managers charged with building a digital culture for their organisation
- Executives (CIOs, CTOs) involved in building digital platforms and customer-centric services
- Executives wishing to create digital innovation for ecosystem advantage.
COVID-19 (Coronavirus) update
Why Cambridge Judge Business School?
Cambridge Judge faculty
All of our programmes are designed and led by an Academic Programme Director, who is a member of Cambridge Judge Business School faculty. They will also deliver substantial portions of that programme.
Leading-edge research
The research conducted by Cambridge Judge Business School’s 19 research centres, across a diverse range of disciplines, flows directly into all of our programmes, bringing new insights to our programme content.
Small group learning
With small class sizes, we continue the Cambridge way of learning that emphasises high levels of interaction with both our world-class faculty and peers.
Related programmes
Digital Innovation & Transformation belongs to our Innovation & Technology-topic executive education programmes. Here is a selection of related programmes:
Contact us
If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the programme advisor:
Claire Wright
Business Development Director
Open Programmes
Tel: +44 (0)1223 330741
Mob: +44 (0)7548 708067
Fees
£2,500 + VAT (Face-to-face)
£1,875 + VAT (Live Online)
Fees include instruction, materials, lunch and breaks. Preferential rates may be available for groups, University of Cambridge alumni and members of the School’s Alumni Association. Please note prices pre-registration are subject to change.
Additional information
Registration closes at midday two working days before the programme start date.
Participants are expected to attend the full programme.
VAT is charged at the prevailing rate, which is currently 20%; e.g. £2,500+ 20% = £3,000
For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:
Terms & Conditions for Self-funded Applicants (updated 25 August 2021)
Terms & Conditions for Organisation-funded Applicants (updated 25 August 2021)
Version 8 (11 April 2022)