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Corporate Responses to Global Megatrends

4 days (Face-to-face)

£4,400 + VAT (Face-to-face)

17-20 Oct 2023 (Face-to-face)

Image of a smiling woman listening.

Explore the megatrends that are shaping the global economy

This programme considers some of the major shocks and contemporary long-term global challenges facing countries, companies and individuals. It evaluates the causes and consequences of such challenges and considers what they mean for economic growth and corporate strategy. Each challenge will be analysed in three parts.

  • Global perspective: the cause and consequences of the challenge
  • National perspective: implications for countries including economic growth
  • Corporate perspective: the opportunities and threats for business.


Your learning journey

Global megatrends and crises: overview of the current state of the global economy

  • How rapid changes in global markets, political relationships and technologies are impacting Global Economic Performance.

Is the world deglobalising?

  • The impact of deglobalisation on international trade.

Climate change

  • Addressing the challenges of climate change for businesses and governments.

Population change and population ageing

  • Addressing the challenges of an increasing retired population and a reduced workforce
  • How organisations will compete for talent
  • Meeting the demands for health and social care.

Technological changes

  • Understanding the impact of new technologies e.g. robotics and Artificial Intelligence
  • Understanding which jobs will be replaced
  • Where new jobs will be created
  • Who owns and manages the machines
  • Implementing new technology and locating production.


  • The debate on inequality – a product of Capitalism or a major economic and social problem that needs to be addressed?
  • How to serve and help those at the bottom of the wealth pyramid.

What will the world look like in 2050?

  • Long-term impacts of growth, public policy and business performance.

Megatrends and strategic decision-making

  • Developing frameworks for recognising, assessing and managing the impacts of systemic megatrends.

Download the Open Programmes brochure for more information on the modules and faculty.


For you:

  • Explore the most long-term megatrends that are shaping future of the global economy to interpret current events accurately. Gain a deeper understanding of the economic, political, and social factors that impact businesses globally
  • Make better decisions and formulate strategies that align with global trends
  • Develop new skills and knowledge in areas such as global leadership, technological changes, public policy and strategic thinking. These skills can lead to improved performance and productivity
  • Gain valuable opportunities to network and exchange ideas. Participants can learn from each other’s experiences and build relationships that may lead to future collaborations
  • Develop a strategic mindset by encouraging them to think critically about the global trends and challenges that affect their industry and how they can best position their organisation to thrive in this environment.

For your organisation:

  • Leaders can gain a better understanding of the external factors that can impact their business. This knowledge can help them develop more informed and effective strategies that align with the evolving global landscape
  • By gaining exposure to new ideas and approaches through the course, leaders can stimulate innovation within the organisation. They may be able to identify new opportunities or adopt new practices that can help the organisation adapt and thrive in a rapidly changing environment
  • By analysing global trends and challenges, companies and organisations can stay ahead of the competition. Companies and orgnisations that are able to respond quickly and effectively to global trends and challenges are more likely to succeed in the long run.
Icon: Executive Education Certificates of Achievement.

This programme counts towards the Cambridge Judge Business School General Management Certificate of Achievement. On completing the GMCA you will be eligible to become an associate member of Cambridge Judge Business School’s global network of graduates and business-focused University of Cambridge alumni, faculty and staff.

Faculty & speakers

Learn from our world-class faculty who bring fresh insights from their leading-edge research into all of our Executive Education programmes.

The Academic Programme Director (APD) for the Corporate Responses to Global Megatrends programme is Michael Kitson.

Access profiles of the programme’s APD and faculty:

Download the Open Programmes brochure for more information on the modules and faculty.

Programme format

Dt Benn Lawson teaches on a face-to-face programme.


Face-to-face is a traditional, intense classroom learning experience and is all about hands-on interaction. You will be a part of exercises, debates and conversations, engaging directly with our faculty and your peers. Conversations spill over into breaktimes and meals, forming lasting connections. Share your ideas, develop your network and grow professionally, whilst enjoying the historic city of Cambridge.

Who should attend?

Global megatrends impact all businesses that operate internationally. Staying competitive in a rapidly changing global environment requires organisations to understand emerging trends and threats and respond effectively.

  • Senior C-Suite Leaders seeking to deepen their knowledge of global trends and ensure that their organisation is able grasp global opportunities for growth
  • Corporate strategists and business heads who need to understand global trends and assess their impacts on their organisation
  • Managers seeking to transition into a senior leadership roles and who will be required to take their organisations forward in the medium to longer term.

COVID-19 (Coronavirus) update

Why Cambridge Judge Business School?

Cambridge Judge faculty

All of our programmes are designed and led by an Academic Programme Director, who is a member of Cambridge Judge Business School faculty. They will also deliver substantial portions of that programme.

Leading-edge research

The research conducted by Cambridge Judge Business School’s 20 research centres, across a diverse range of disciplines, flows directly into all of our programmes, bringing new insights to our programme content.

Small group learning

With small class sizes, we continue the Cambridge way of learning that emphasises high levels of interaction with both our world-class faculty and peers.

Related programmes

Corporate Responses to Global Megatrends belongs to our Managing Organisations executive education programmes. Here are a selection of other Managing Organisations programmes:

Leading Strategic Projects Successfully

9-11 Oct 2023

Provides a holistic view of managing projects in terms of mastering complexity and uncertainty, leading and motivating teams, managing stakeholders, and embedding projects into the organisational context.

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Strategic Decision-Making for Leaders

27-29 Nov 2023
24-26 Jan 2024
22-24 Apr 2024

Provides the tools and practical techniques required to improve the quality of your decision-making at every level of leadership.

Read more

Steering Complex Projects

22 Jun-24 Aug 2023

Provides expertise on project management processes to allow you to take on more complex and novel projects in your organisation.

Read more


£4,400 + VAT (Face-to-face)

VAT is charged at the prevailing rate, which is currently 20%; e.g. £X,XXX + 20% = £X,XXX.

Fees include instruction, materials, lunch and breaks. Preferential rates may be available for groups, University of Cambridge alumni and members of the School’s Alumni Association. Please note prices pre-registration are subject to change.

Contact us

If you have any questions or would like to discuss how this programme could benefit you or your organisation, please get in touch with the programme advisor:

Allison Wheeler-Heau

Director of Open Programmes
Tel: +44 (0)1223 765855
Mob: +44 (0)7879 116776

Schedule a call with Allison

[email protected]

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Allison Wheeler-Héau

Additional information

Registration closes at midday two working days before the programme start date.

Participants are expected to attend the full programme.

For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:

Terms & Conditions for Self-funded Applicants (updated January 2023)

Terms & Conditions for Organisation-funded Applicants (updated January 2023)

Version 2 (10 May 2023)