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Transformational Leadership

Back to Managing People

2 days (Face-to-face)

£2,600 + VAT (Face-to-face)

26-27 Oct 2023 (Face-to-face) – waitlist

Delegates smiling as they work together on a presentation.

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In this two-day programme, we will deal with people management questions and challenges. And the content is probably best described in trying to identify answers to some of the following questions. Can you motivate your employees without using formal authority? Can you persuade and influence them in an effective way? Can you flexibly tailor your leadership style to the needs of your employees at given points in time? And are you able to breach resistance to change for important initiatives that you’re leading in your organisation?

We will explore answers to those and other questions by drawing on a diversity of tools, frameworks, some theoretical ideas, but most importantly, the experience and the input from the delegates in the classroom. This programme aims to create value for anyone and the line management role who likes to explore fresh perspectives, new approaches, new tools, and methods in order to address leadership challenges.

So the teaching philosophy of the programme is heavily participant centred, which means that at the end of the day, this course is really about the challenges, the issues, the problems that participants face in managing and leading their employees.

Enhance your leadership skills. Boost your confidence.

In times of rapidly changing business contexts and globalised work, managers depend more than ever on their subordinates to get results. Employees may thus represent both a key resource and a liability for managerial success. Tapping the full potential of employees, however, may require leadership and people management skills that stretch beyond ordinary managerial competencies.

Grounded in rigorous, cutting-edge research, this programme aims to provide you with inspiration, hands-on tools, and knowledge that may enhance your emotional and leadership skills for managerial results.

  • Motivate your employees without using formal authority
  • Flexibly adapt your leadership style to meet the needs of your employees
  • Handle the ‘difficult’ colleagues in your organisation and get what you want without alienating them
  • Effectively promote change in your organisation, and breach resistance to change
  • Persuade your peers and get their buy-in to a new business idea they might find little appealing?


Your learning journey

Leadership styles

  • Understand the different types of leadership styles
  • Understand what is your dominant leadership approach
  • Understand how to adapt your leadership style to meet the needs of your employees.

Managing change

  • Understand different approaches to leading organisational change
  • Understand how to manage resistance to change
  • Understand how social and informal networks can help facilitate change.

Persuasion & influence

  • Understand better the ‘art’ and ‘science’ of effective persuasion
  • Understand the role of social dynamics that influence persuasion efforts
  • Have learned about a ‘process view’ of persuasion that is sensitive to time – the question of ‘when’ persuasion tactics are more or less effective.

Motivating employees

  • Understand some of the key motivators of human behaviour
  • Acquire novel ideas on how to motivate employees beyond money
  • Understand the importance of designing motivating work, as well as how to redesign work so that it is more motivating.

Download the Open Programmes brochure for more information on the modules and faculty.


Over the two days of this fast-paced and practical programme you will:

  • Explore fresh perspectives and approaches on leadership
  • Explore the importance of motivation, change management and persuasion for leadership effectiveness
  • Examine and reflect upon your own style of leading, motivating and persuading subordinates and colleagues
  • Learn about tools and procedures to manage change effectively, and return to your business with concrete ideas of how to implement change
  • On completion of the programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.
Icon: Executive Education Certificates of Achievement.

This programme counts towards the Cambridge Judge Business School General Management Certificate of Achievement. On completing the GMCA you will be eligible to become an associate member of Cambridge Judge Business School’s global network of graduates and business-focused University of Cambridge alumni, faculty and staff.

CPD logo

This programme is certified by the CPD Certification Service. It may be applicable to individuals who are members of, or are associated with, UK-based professional bodies.

Find out more about CPD.

Faculty & speakers

Learn from our world-class faculty who bring fresh insights from their leading-edge research into all of our Executive Education programmes.

The Academic Programme Director (APD) for the Transformational Leadership programme is Professor Andreas Richter.

Access profiles of the programme’s APD and faculty:

Download the Open Programmes brochure for more information on the modules and faculty.

Programme format

Dt Benn Lawson teaches on a face-to-face programme.


Face-to-face is a traditional, intense classroom learning experience and is all about hands-on interaction. You will be a part of exercises, debates and conversations, engaging directly with our faculty and your peers. Conversations spill over into breaktimes and meals, forming lasting connections. Share your ideas, develop your network and grow professionally, whilst enjoying the historic city of Cambridge.

Who should attend?

  • Executives responsible for managing or developing employees, to improve performance and organisational effectiveness
  • Managers who wish to learn more about motivation and people management
  • Organisations and individuals who wish to develop leadership qualities during times of organisational change
  • Executives wishing to develop their leadership styles.


Please note that there is a waiting list for the October 2023 face-to-face session. Please get in touch at [email protected] if you would like to be added to the waiting list in the event of any cancellations.

COVID-19 (Coronavirus) update

A stimulating mix of concepts and media to allow us to come to our own conclusions. I am applying the concepts, the situational and transformational leadership principles, the listening and the competency framework analysis of employees and what stage they are at. I really thought this was excellent.
Yvonne Pinto, Director of ALINE, Firetail

Why Cambridge Judge Business School?

Cambridge Judge faculty

All of our programmes are designed and led by an Academic Programme Director, who is a member of Cambridge Judge Business School faculty. They will also deliver substantial portions of that programme.

Leading-edge research

The research conducted by Cambridge Judge Business School’s 20 research centres, across a diverse range of disciplines, flows directly into all of our programmes, bringing new insights to our programme content.

Small group learning

With small class sizes, we continue the Cambridge way of learning that emphasises high levels of interaction with both our world-class faculty and peers.

Related programmes

Transformational Leadership belongs to our Managing People-topic executive education programmes. Here is a selection of related programmes:

Cambridge Rising Women Leaders Programme

28-30 Jun 2023
27-29 Sep 2023
22 Nov-1 Dec 2023

Furnishes you, as a high potential woman, with the essential skills needed to reach the top of your organisation. You will develop a clear action plan for your career advancement through reflective learning, discussion and debate.

Read more

Cambridge Advanced Leadership Programme

5-24 Nov 2023
2-21 Jun 2024
3-22 Nov 2024

Offers the opportunity for you, as a seasoned general manager, to step back from your professional and personal lives and dedicate time for yourself in a learning environment second to none.

Read more

People & Organisational Effectiveness

5-7 Jul 2023
4-6 Oct 2023

Addresses how leaders and managers can increase the effectiveness of their team and their organisation through enhancing the attraction, motivation, development and retention of their employees. The programme examines the approaches, mechanisms and practices that increase performance and commitment and build alignment with the strategic objectives of the organisation.

Read more


£2,600 + VAT (Face-to-face)

VAT is charged at the prevailing rate, which is currently 20%; e.g. £2,500 + 20% = £3,000.

Fees include instruction, materials, lunch and breaks. Preferential rates may be available for groups, University of Cambridge alumni and members of the School’s Alumni Association. Please note prices pre-registration are subject to change.

Contact us

If you have any questions or would like to discuss how this programme could benefit you or your organisation, please get in touch with the programme advisor:

Jasmin Abdel-Moneim

Business Development Director
Open Programmes
Tel: +44 (0)7850 949628

Schedule a call with Jasmin

[email protected]

Access Jasmin's profile

Jasmin Abdel-Moneim

Additional information

Registration closes at midday two working days before the programme start date.

Participants are expected to attend the full programme.

For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:

Terms & Conditions for Self-funded Applicants (updated January 2023)

Terms & Conditions for Organisation-funded Applicants (updated January 2023)

Version 15 (12 January 2023)