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Innovation and Intrapreneurship: Winning Strategies for Venture Creation

6 weeks (Online)

USD2,000 (Online)

26 Jul 2023 (Online)
6 Sep 2023 (Online)

Image of two women looking at a mobile phone.

Identify key innovation opportiunities for your organisation

This programme is designed to help leaders identify which innovation opportunities deserve deeper attention and cultivate growth from within the organisation through the creation of an independent innovation business unit or venture. For breakthrough innovation to occur, the new, independent unit needs to be created and tasked with incubating the project through a certain level of maturity. Independent units offer many benefits, including breakthrough ideas, faster time to market, and a tool for talent retention and recruitment.

This six-week programme offers a blueprint for successfully ideating, testing, managing and reintegrating the venture back into the parent structure or forming the appropriate exit strategy to achieve growth.

This programme is being delivered in collaboration with Emeritus.

Emeritus logo.


Your learning journey

Module 1: Why create new ventures and units?

  • Delve into scenarios when independent business units and ventures are the most appropriate, along with the degree of independence required for these units to succeed.

Module 2: What opportunities exist with the new ventures and units innovation model?

  • Learn how to combat disruptive market threats, and how to take advantage of new trends.

Module 3: Strategically navigating hype cycles

  • Distinguish hype cycles from real enduring opportunities using a framework for screening innovations.

Module 4: The management of new ventures and units

  • Learn practical ways to manage innovation units by creating the right culture, setting objectives that support innovation, and applying best practices and techniques for testing solutions.

Module 5: Building and maintaining organisational support for new innovations

  • Learn how to develop support internally and externally, using a range of methods and strategies.

Module 6: Integrating new ventures and units into organisations

  • Learn to apply the value chain framework to your innovation.

Download the Open Programmes brochure for more information on the modules and faculty.


By the end of this programme, you will be able to:

  • Understand why breakthrough innovation is important to organisations
  • Examine the common characteristics of successful innovation ventures and the different approaches to implementing them within an organisation
  • Influence senior leaders to support the independence of a new venture
  • Explore the ideal degree of independence needed for an innovation venture to be successful
  • Identify the criteria for reintegrating an innovation venture back into an organisation.
Icon: Executive Education Certificates of Achievement.

This programme counts towards the Cambridge Judge Business School General Management Certificate of Achievement. On completing the GMCA you will be eligible to become an associate member of Cambridge Judge Business School’s global network of graduates and business-focused University of Cambridge alumni, faculty and staff.

Faculty & speakers

Learn from our world-class faculty who bring fresh insights from their leading-edge research into all of our Executive Education programmes.

Access profiles of the programme’s APD and faculty:

Download the Open Programmes brochure for more information on the modules and faculty.

Programme format

Lady studying on a laptop, participating in Cambridge Online course.


Our fully online programmes run over the course of multiple weeks, allowing you the greatest level of flexibility as to where and when you study. The learning is carefully structured in weekly components through a mix of curated videos, live webinars with Cambridge faculty plus Q&A sessions with Live Chat, assignments and discussions. Individual support is available through course Leaders and a dedicated Programme Support Team.

Our online programmes are delivered in collaboration with either Eruditus Executive Education or the Emeritus Institute of Management.

Who should attend?

  • Strategic decision-makers who are seeking growth through new product innovations or new lines of business while managing the health of the existing business
  • Innovation leaders who can leverage their functional expertise and/or entrepreneurial mindset to challenge the status quo
  • Innovation contributors.

COVID-19 (Coronavirus) update

Why Cambridge Judge Business School?

Cambridge Judge faculty

All of our programmes are designed and led by an Academic Programme Director, who is a member of Cambridge Judge Business School faculty. They will also deliver substantial portions of that programme.

Leading-edge research

The research conducted by Cambridge Judge Business School’s 20 research centres, across a diverse range of disciplines, flows directly into all of our programmes, bringing new insights to our programme content.

Small group learning

With small class sizes, we continue the Cambridge way of learning that emphasises high levels of interaction with both our world-class faculty and peers.

Related programmes

Innovation and Intrapreneurship belongs to our Innovation executive education programmes. Here are a selection of other Innovation programmes:

Digital Innovation & Transformation

14-17 Nov 2023
25-26 April 2024

Provides methodologies and frameworks as well as critical thinking to help you re-think how you lead the transformation of your organisation through digital innovation.

Read more

Fintech Innovation: Disrupting the Financial Landscape

13 Sep-25 Oct 2023

Provides a strategic overview of fintech and an understanding of the impact of technological advancements such as big data, blockchain and AI.

Read more

Managing Innovation Strategically

19-20 Oct 2023
16-19 Jan 2024
18-19 Jul 2024

You will leave the programme with the tools and techniques for managing innovation and a greater awareness of how to best organise innovation in your firm.

Read more


USD2,000 (Online)

Fees include instruction and  materials. Preferential rates may be available for groups, University of Cambridge alumni and members of the School’s Alumni Association. Please note prices pre-registration are subject to change.

Contact us

If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the Open Programmes team:

[email protected]

Additional information

Registration closes at midday two working days before the programme start date.

Participants are expected to attend the full programme.

For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:

Terms & Conditions for Self-funded Applicants (updated January 2023)

Terms & Conditions for Organisation-funded Applicants (updated January 2023)

Version 1 (18 April 2023)