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Dealing with Disruption: Strategies & Business Models

4 half-day sessions (Live Online)

1-4 Nov 2022 (Live Online)

A gentleman explains a business challenge at a strategy workshop.

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Pretty much everyone is feeling the effects of disruption one way or the other. We are living in an environment where change is the only constant.

You’re seeing a huge shift in consumer trends and behaviour. Numerous different competitive threats, technological changes–platforms or inter-mediation.
It’s a huge mindset shift that you need to drive. So you have to open your eyes and face the problems.

Disruption is, perhaps, the most powerful force that managers have to reckon with and prepare themselves for. They may be feeling disruption in the form of technological advances, so driverless cars, for example. And apart from technology, there are different business models that are coming and littering the landscape. These things are going to lead to a completely new ecosystem.

Dealing with Disruption is a programme that focuses on a tremendously important phenomenon. In the case of supermarkets, it’s competition online with banks under threat from fin-techs, advertising going online. Similarly in the public sector, the digital revolution is completely changing the way the state used to provide services. You’re either getting effected by disruption, or you are planning to disrupt other industries using your assets and capabilities.

This course actually gave me a broader insight into the changes in our environment in a more contextual sort of way.

The opportunity for me is to learn from cross-engagement with everyone, take on the knowledge of the faculty, and then see how I could use that in my own business back in my organisation.

It’s very a friendly environment. You really get to think about business ideas from another angle. There is a lot of trust and belief in Cambridge as a brand name, and that’s what excites me as well.

We get really good knowledge, and it’s well-known in the world, and highly recognised. The capability, the expertise, of the academics who are providing the programme allows for some real value.

If you are a manager who wants to be proactive, this programme is for you. You have to change. If you are just staying as you have done in the past, you will not survive.

I think this is a very useful programme, and I would definitely recommend to my other colleagues as well, especially within the team.

On the first day I get back, we’ll have a draft of our strategic plan, and I’ll be reviewing that. I think that conversation is likely to be a different conversation to the one that it may have been prior to this course. I know we’re going to make some fundamental changes.

Achieve a strategic mindset and build disruptive strategies

We are living in an age of disruption. How various businesses create and capture value, is constantly being challenged. Industries are collapsing into larger ecosystems that span the boundaries separating markets. Firms are finding that their primary competitors are not even in their own industry. Having the best product or service is no longer enough. We need business models that are scalable and agile. This dynamic poses severe challenges for incumbents. Succeeding in this volatile environment requires not only a thorough understanding of what disruption is and how to deal with it, but even more importantly, how and when to disrupt others. This programme brings together crucial insights from cutting edge research on disruptive innovations and practitioner experiences to navigate this complexity.

The pace, scale and impact of innovation has accelerated over the years. While innovation can enhance the value of existing products and services, it can also render existing business models obsolete. As a result, we must continuously rethink and revisit who our customers are, and who we are – i.e., are you a car manufacturer, a computer company or a platform which is agnostic to which products or services are being sold on it. How to disrupt, or prevent oneself from being disrupted, is central to success today. This programme will provide you with the tools and frameworks to harness the power of disruption and responses to it.


Your learning journey

Module 1: Strategy in the face of disruption

  • Define disruption with relevant, real-world examples
  • Discuss types of disruption
  • Assess strategies and responses to disruption.

Module 2: Capturing value in ecosystems

  • Devise and evaluate a strategy to create value in the modern ecosystem of a given industry
  • Discuss the concepts of product differentiation and platform-as-a-product
  • Apply your knowledge of product differentiation to a given case study.

Module 3: Platform wars – winning from behind

  • Identify various platform types
  • Develop a platform strategy for an organisation
  • Discuss the features of the four categories of business models.

Module 4: The ecosystem perspective

  • Discuss business ecosystems and related concepts
  • Explain the relationship between disruption and the contemporary views of business ecosystems
  • Discuss the challenges and considerations involved in developing a new ecosystem.

Download the Open Programmes brochure for more information on the modules and faculty.


  • Learn the fundamentals to ‘disruption’
  • Understand how to operate successfully within an ecosystem.
  • Discover the challenges associated with platforms
  • Identifying disruptive opportunities
  • Discover ecosystems and how to capture value in them
  • On completion of the programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.
Icon: Executive Education Certificates of Achievement.

This programme counts towards the Cambridge Judge Business School General Management Certificate of Achievement. On completing the GMCA you will be eligible to become an associate member of Cambridge Judge Business School’s global network of graduates and business-focused University of Cambridge alumni, faculty and staff.

The programme is designed to help executives and organisations from both the private and the public sectors achieve a strategic mindset and build disruptive strategies. Through a variety of unique learning tools and frameworks and case studies supported by faculty’s own research, it will provide a comprehensive understanding of what disruption means and how to compete and thrive in a fast changing landscape.
Professor Shaz Ansari, Academic Programme Director

Faculty & speakers

Learn from our world-class faculty who bring fresh insights from their leading-edge research into all of our Executive Education programmes.

The Academic Programme Director (APD) for the Dealing with Disruption programme is Professor Shahzad (Shaz) Ansari.

Access profiles of the programme’s APD and faculty:

Download the Open Programmes brochure for more information on the modules and faculty.

Programme format

Professor Jaideep Prabhu teaches a Live Online programme.

Live Online

Our Live Online programmes bring Cambridge to you wherever you are, delivering the best aspects of a face-to-face learning experience here in Cambridge, into your office or home. Using technologies we are all now familiar with, you will take part in breakout groups with real time interaction between your peers and faculty. You will engage in realistic simulations or use software-enabled “sprint” design development. We also introduce guest speakers, live “Cambridge Union”-style debates and panels of experts and practitioners into the class.

Our Live Online programmes take place over a number of half-day sessions, run in the mornings (UK time).

Watch our video to learn more

Who should attend?

  • Senior executives who are responsible for leading and developing the strategy
  • Those working in startup or a large business.

Important notice on fees

A price increase will go into effect on 1 September 2022 across our programme portfolio. The price of the Dealing with Disruption: Strategies & Business Models face-to-face programme will change from £2,500 + VAT to £2,600 + VAT. The price of the Live Online programme will change from £1,875+ VAT to £1,950 + VAT. All bookings made prior to this date will be honoured at the previously advertised rate.

Cambridge Judge Business School Executive Education appreciates your continued support and business. Should you have any questions or concerns about this increase, we encourage you to reach out to our Team.

COVID-19 (Coronavirus) update

The capability, the expertise of the academics who are delivering the programme provides some real value. On the first day I get back, we will have a draft of our strategic plan and I’ll be reviewing that. I think that conversation is likely to be a different conversation to the one that it may have been prior to this programme. I know we are going to make some fundamental changes.
Martin Barrett, Managing Director, Auswide Bank

Why Cambridge Judge Business School?

Cambridge Judge faculty

All of our programmes are designed and led by an Academic Programme Director, who is a member of Cambridge Judge Business School faculty. They will also deliver substantial portions of that programme.

Leading-edge research

The research conducted by Cambridge Judge Business School’s 19 research centres, across a diverse range of disciplines, flows directly into all of our programmes, bringing new insights to our programme content.

Small group learning

With small class sizes, we continue the Cambridge way of learning that emphasises high levels of interaction with both our world-class faculty and peers.

Related programmes

Dealing with Disruption: Strategies & Business Models belongs to our Strategy and Growth-topic executive education programmes. Here is a selection of related programmes:

Strategic Management: Creating & Sustaining Competitive Advantage

Duration 3 days
Dates 15-17 June 2022
Fees £3,300 + VAT

Enhances strategic capabilities by demonstrating the tools and techniques that are commonly employed in strategic analysis and to provide a framework for how to maintain a competitive advantage. The programme provides you with the fundamentals of strategic thinking and strategic analysis.

Read more

Digital Innovation & Transformation

Duration 2 days
Dates 10-11 November 2022
Fees £2,500 + VAT

Provides methodologies and frameworks as well as critical thinking to help you re-think how you lead the transformation of your organisation through digital innovation.

Read more

Integrating Risk into Strategic Decision-Making

Duration 3 days (Face-to-face)
6 half-day sessions (Live Online)

Dates 16-18 November 2022 (Face-to-face)
4-7 July and 11-12 July 2022 (Live Online)
Fees £3,300 + VAT (Face-to-face)
£2,475 + VAT (Live Online) 

Economic volatility, regulatory change and digital disruption are the new normal. Leaders require new ways to manage and respond dynamically to complex risks and uncertainties. Now is the time to take a broader view beyond the traditional areas of operational, financial and compliance risk.

Read more

Contact us

If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the programme advisor:

Jasmin Abdel-Moneim

Business Development Director
Open Programmes
Tel: +44 (0)7850 949628

Schedule a call with Jasmin

[email protected]

Access Jasmin's profile

Jasmin Abdel-Moneim


£2,600 + VAT (Face-to-face)
£1,950 + VAT (Live Online)

Fees include instruction, materials, lunch and breaks. Preferential rates may be available for groups, University of Cambridge alumni and members of the School’s Alumni Association. Please note prices pre-registration are subject to change.

Additional information

Registration closes at midday two working days before the programme start date.

Participants are expected to attend the full programme.

VAT is charged at the prevailing rate, which is currently 20%; e.g. £2,500 + 20% = £3,000.

For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:

Terms & Conditions for Self-funded Applicants (updated 25 August 2021)

Terms & Conditions for Organisation-funded Applicants (updated 25 August 2021)

Version 12 (1 September 2022)