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Cambridge General Management Programme

Back to Leadership

2 weeks (Face-to-face)

£15,750 + VAT (Face-to-face)

19 Nov-1 Dec 2023 (Face-to-face)
12-24 May 2024 (Face-to-face)
13-25 Oct 2024 (Face-to-face)

A lecturer talking to delegates in the classroom.

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Organisations need people who are very comfortable across cultures.

The participants come in with a wealth of knowledge and experience.

When you are here, you can’t help but think you’re around people who are at the top of their field. And that’s going to rub off on you.

The programme is designed to be outward-looking from the organisation, to cover the more standard areas like evaluation, marketing, strategy, but is also internally focused. We have a fairly heavy emphasis on the operational side of a business. The course itself, it involves a lot of experiential learning. But, at the same time, the material that we teach is very heavily informed by a firm theoretical foundation.

I present a more realistic, comprehensive, and holistic description of how consumer make decisions, which is largely driven by their emotion. So this is based on the most current research finding in the field of psychology.

The participants in this programme are typically of the order of around 30 years old. And they come from all over the world. They’re usually high performers already, high flyers. This gives them an opportunity to reach into parts of management which they would not yet have touched on.

I think they also benefit very greatly from the international character of the programme. It’s quite an important networking opportunity for them.

We evaluate the different business schools. And we thought that Cambridge programme was the best option, in terms of time, courses, and of course as a reputation.

Participants on the programme can expect to be able to build on their specialist knowledge to become effective general managers. The two weeks are energising, challenging, and a lot of fun.

I come from a management consultant background. So the students have a foundation of operations theory as well as the examples I had from my consulting experience. And they get the practical elements as well as the theoretical side.

Cambridge is a city that has been a centre for learning and reflection for centuries and is a wonderful place for people to take some time out.

It is a place that really inspire you. So I enjoy sharing my knowledge with the student. At the same time, students stimulate me tremendously. I also borrow a lot of insights which develop through my own research. And then I share my research finding with participant in the programme and help them to understand how to gain competitive advantage.

What strikes me most about the programme is the increase in confidence which the participants develop over the two weeks and the readiness to take on challenges which they might not have been so keen to take on before.

I love teaching on this programme because of the calibre of the participants, because of their enthusiasm for their learning, the fun and the banter that they have with each other. But, at the same time, they’re sharing their knowledge of their areas.

They will go back and look at their organisations or the processes that they work with and be able to more critically assess them and say, does this operation align with what we’re trying to achieve with our business strategy?

Become a better decision-maker and manager. Stretch your thinking and increase your confidence.

Designed to broaden your business perspective and skills, the Cambridge General Management Programme (GMP) is an intense two-week learning experience. You will be immersed in an environment that will inspire and challenge you, leaving you ready to take the next step in your career. We offer a practical and skills-based approach which recognises that time is short and expectations are high.

You will fast-track your grasp of the core disciplines in management alongside more topical subjects. Knowing how these fundamentals interact builds a more strategic mindset, better problem-solving and decision-making. This all-round management education is crucial to improving as a manager and emerging as a leader.

The programme features a leadership and coaching module, designed to provide you with an understanding of what leadership means, and what ‘effective leadership’ looks like. This module will help you understand different leadership styles and with the support of a coach, hone the leadership traits that are most important to you as a leader.


The first week of the programme covers the more technical aspects of business that would typically be covered in a good MBA curriculum – strategy, operations, finance, accounting, marketing and economics. The second half of the programme explores the more topical and skill-based aspects of management, which may include the power of persuasion, decision making using data, leadership, data analytics, business sustainability macroeconomics and globalisation.

Over the course of the programme, you will discuss, debate and gain insight from Cambridge academic faculty and an international and diverse peer group. We take a multidisciplinary approach to learning; creating an engaging two weeks where you will acquire new skills to take your career to the next level.

Key management disciplines

Skills acquisition

Topical insights


Persuasion and influence




Digital marketing



Data analytics


Thinking about the unknown

Business sustainability


Behavioural economics

Digital innovation


For the General Management Programme taking place in May 2023, we have scheduled the two Online pre-programme launch and introduction sessions. Please add Friday 28 April and one of the two sessions to your diary.

Pre-programme launch

Friday 28 April 2023


Pre-programme launch and introduction


Pre-programme launch and introduction

Download the Open Programmes brochure for more information on the modules and faculty.


The Cambridge General Management Programme will help you:

  • Move into the next level of management, where you will face greater levels of expectation and decision-making responsibilities. If you have recently made this transition, then the programme will consolidate your skills and fill in the knowledge gaps.
  • Acquire the skills and the qualification to enable a career shift; whether industry, sector, company, or your own business.
  • Increase your team’s performance, identify new trends and market demands and strategic issues in the global marketplace.

On completing the Cambridge General Management Programme you will be eligible to become an associate member of Cambridge Judge Business School’s global network of graduates and business-focused University of Cambridge alumni, faculty and staff.

The programme is extremely well-designed and offers a great balance between theoretical and practical management principles.
Sergio A. Febles, Corporate Commercial & Marketing Director, Lopesan Hotel Group

Faculty & speakers

Learn from our world-class faculty who bring fresh insights from their leading-edge research into all of our Executive Education programmes.

The Academic Programme Director (APD) for the General Management Programme is Dr Shasha Lu.

Access profiles of the programme’s APDs and faculty:

View the full list of faculty on the General Management Programme

Programme format

Dt Benn Lawson teaches on a face-to-face programme.


Face-to-face is a traditional, intense classroom learning experience and is all about hands-on interaction. You will be a part of exercises, debates and conversations, engaging directly with our faculty and your peers. Conversations spill over into breaktimes and meals, forming lasting connections. Share your ideas, develop your network and grow professionally, whilst enjoying the historic city of Cambridge.

Who should attend?

  • Highly motivated and ambitious managers
  • Those with a minimum of five years’ experience who are looking to move into a more senior or general management role
  • Those without a recent MBA, but who are looking for the skills, knowledge, experience and appreciation of the strategic issues that will give them the boost to take the next step.

Reserve a place

Demand for this programme is high and we encourage prospective candidates to reserve a place; this ensures we hold a provisional place whilst allowing time to complete the application documents.

Reserve a place on the GMP

COVID-19 (Coronavirus) update

I don’t think there was a single session when I didn’t leave thinking “we could do things differently and for the better.
Simon Bradbeer, Director of Research, Development & Innovation, Gatic

Why Cambridge Judge Business School?

Cambridge Judge faculty

All of our programmes are designed and led by an Academic Programme Director, who is a member of Cambridge Judge Business School faculty. They will also deliver substantial portions of that programme.

Leading-edge research

The research conducted by Cambridge Judge Business School’s 20 research centres, across a diverse range of disciplines, flows directly into all of our programmes, bringing new insights to our programme content.

Small group learning

With small class sizes, we continue the Cambridge way of learning that emphasises high levels of interaction with both our world-class faculty and peers.

Related programmes

The General Management Programme belongs to our Leadership suite of executive education programmes. Here are a selection of other Leadership programmes:

Cambridge Senior Management Programme

15 Oct-22 March 2024 (Cambridge)

Prepares participants for their transition into senior management roles, by helping them to develop the necessary skills, insights and knowledge.

Read more

Cambridge Rising Women Leaders Programme

28-30 Jun 2023
27-29 Sep 2023
22 Nov-1 Dec 2023

Furnishes you, as a high potential woman, with the essential skills needed to reach the top of your organisation. You will develop a clear action plan for your career advancement through reflective learning, discussion and debate.

Read more

Cambridge Judge Business School General Management Certificate of Achievement

Dates Ongoing

Gives you the flexibility to choose topics that meet your requirements and a timetable to suit your work commitments. You have up to two years to complete the programme, and you are then awarded the GMCA following the attendance of 10 days of learning from our extensive portfolio of face-to-face and online programmes.

Read more


£15,750 + VAT (Face-to-face)

If you are accepted on the Cambridge General Management programme you will be asked to pay a non-refundable reservation fee of £3,000 + VAT where applicable to secure your place. This fee is deducted from the total fees payable.

VAT is charged at the prevailing rate – where applicable – which is currently 20%.


Fees include all programme materials, daytime refreshments and some evening meals, 12 nights’ accommodation in the centre of Cambridge, some Cambridge-based activities and a gala dinner in a historic Cambridge College. Participants are expected to attend the full programme. Please note prices pre-registration are subject to change.

Preferential rates may be available for groups, University of Cambridge alumni and members of the School’s Alumni Association.

Contact us

If you have any questions or would like to discuss how this programme could benefit you or your organisation, please get in touch with the programme advisor:

Allison Wheeler-Heau

Director of Open Programmes
Tel: +44 (0)1223 765855
Mob: +44 (0)7879 116776

Schedule a call with Allison

[email protected]

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Allison Wheeler-Héau

Additional information

Registration closes at midday two working days before the programme start date.

Participants are expected to attend the full programme.

For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:

Terms & Conditions for Self-funded Applicants (updated January 2023)

Terms & Conditions for Organisation-funded Applicants (updated January 2023)

Please ensure that you have read our Frequently Asked Questions, which provide important additional information about our face-to-face and Live Online programmes, in particular during the COVID-19 pandemic.

Version 15 (13 January 2023)