Organisations need people who are very comfortable across cultures.
The participants come in with a wealth of knowledge and experience.
When you are here, you can’t help but think you’re around people who are at the top of their field. And that’s going to rub off on you.
The programme is designed to be outward-looking from the organisation, to cover the more standard areas like evaluation, marketing, strategy, but is also internally focused. We have a fairly heavy emphasis on the operational side of a business. The course itself, it involves a lot of experiential learning. But, at the same time, the material that we teach is very heavily informed by a firm theoretical foundation.
I present a more realistic, comprehensive, and holistic description of how consumer make decisions, which is largely driven by their emotion. So this is based on the most current research finding in the field of psychology.
The participants in this programme are typically of the order of around 30 years old. And they come from all over the world. They’re usually high performers already, high flyers. This gives them an opportunity to reach into parts of management which they would not yet have touched on.
I think they also benefit very greatly from the international character of the programme. It’s quite an important networking opportunity for them.
We evaluate the different business schools. And we thought that Cambridge programme was the best option, in terms of time, courses, and of course as a reputation.
Participants on the programme can expect to be able to build on their specialist knowledge to become effective general managers. The two weeks are energising, challenging, and a lot of fun.
I come from a management consultant background. So the students have a foundation of operations theory as well as the examples I had from my consulting experience. And they get the practical elements as well as the theoretical side.
Cambridge is a city that has been a centre for learning and reflection for centuries and is a wonderful place for people to take some time out.
It is a place that really inspire you. So I enjoy sharing my knowledge with the student. At the same time, students stimulate me tremendously. I also borrow a lot of insights which develop through my own research. And then I share my research finding with participant in the programme and help them to understand how to gain competitive advantage.
What strikes me most about the programme is the increase in confidence which the participants develop over the two weeks and the readiness to take on challenges which they might not have been so keen to take on before.
I love teaching on this programme because of the calibre of the participants, because of their enthusiasm for their learning, the fun and the banter that they have with each other. But, at the same time, they’re sharing their knowledge of their areas.
They will go back and look at their organisations or the processes that they work with and be able to more critically assess them and say, does this operation align with what we’re trying to achieve with our business strategy?