- Three-day programme
- For leaders and senior executives
To thrive in today’s volatile business environment requires organisations to systematically challenge assumptions, recognise the non-obvious, and generate alternatives their customers value.
Indeed, organisations increasingly need to reinvigorate their business offerings with the agility typical of entrepreneurs. But how can businesses sustain an entrepreneurial spirit while operating at scale?
This programme offers tangible and actionable answers to this question, prompting you as a leader to promote the right processes to encourage the desired outcomes.
The latest research and combined experience of over 30 years of organisational support for entrepreneurial and growing organisations, come together to offer the framework and tools you need to address the following challenges:
- How can you create a context within which entrepreneurialism is nurtured and contagious?
- What is the right set of organisational structures and processes to generate sustainable growth?
- How can you adopt the experimentation processes of successful startups to leverage the current strategic objectives?
- How can you systematically instil entrepreneurial agility within the current organisation’s innovation processes?
- Understand the core elements that make organisations entrepreneurial
- What are the challenges and barriers to cultivating entrepreneurialism? How do they weigh against the benefits of entrepreneurialism?
- How can an organisation eliminate the blind-spots associated with inertia and/or past success to see opportunities through a different lens?
- How can organisations assess and adapt the dimensions of their corporate culture to exhibit the flexibility of new ventures?
- What role can the broader business ecosystem play in the organisational efforts to be nimble and effective?
- How can organisations effectively recognise the need to strategically pivot and adapt? And how can they pivot in the right strategic direction?
The programme gives you:
- The diagnostic capability to identify the root cause of current deficiencies in innovation, and the opportunities
- A rich management toolbox to identify performance challenges and business opportunities, effectively scope them, and realise creative and impactful solutions
- The framework to balance the benefits of top-down strategic guidance and bottom-up exploration
- A set of frameworks on collaborative innovation at the idea, the organisation, and the ecosystem level
- The ability to define, run and analyse business experiments and recognise when and how to strategically pivot.
This programme counts towards the Cambridge Judge Business School General Management Certificate of Achievement and the Cambridge Judge Business School Innovation Management Certificate of Achievement.
Who should attend
- Senior managers of established organisations looking to reignite the entrepreneurial spirit
- Employees who hope to transition to a senior leadership role where they will manage people who contribute to the organisation’s innovative output
- Managers of fast-growth organisations looking to enable and sustain the entrepreneurial spirit within their organisation
- R&D directors
- Those in a senior transformational role
- Those tasked with strategic direction and who manage a sizeable number of employees within a business unit.
Faculty & speakers
University Senior Lecturer in Operations & Technology Management
PhD (Georgia Institute of Technology)
Stylianos (Stelios) Kavadias
Margaret Thatcher Professor of Enterprise Studies in Innovation & Growth
Christoph H. Loch
Professor of Management Studies
Director of Cambridge Judge Business School
PhD (Stanford Graduate School of Business)
Professor of Marketing
PhD (University of Southern California)
Dates & fees
27-29 October 2021
£3,300 + VAT
VAT is charged at the prevailing rate – where applicable – which is currently 20%; e.g. £3,300 + 20% = £3,960.
* Fees include instruction, materials, lunch and breaks. Preferential rates may be available for groups, University of Cambridge alumni and members of the School’s Alumni Association. Please note prices pre-registration are subject to change.
For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:
Terms & Conditions for Self-funded Applicants (pdf, 277KB) (updated 4 September 2019)
Terms & Conditions for Organisation-funded Applicants (pdf, 295KB) (updated 4 September 2019)
Registration closes at midday two working days before the programme start date.
Participants are expected to attend the full programme.
Please ensure that you have read our Frequently Asked Questions, which provide important additional information about our face-to-face programmes, in particular during the COVID-19 pandemic.
Version 8 (28 October 2020)