Duration
3 days (Face-to-face)
6 half-day sessions (Live Online)
Dates
10-12 and 17-19 Oct 2022 (Live Online)
24-26 Apr 2023 (Face-to-face)

Create greater levels of entrepreneurial flair, innovation and agility within your organisation
To thrive in today’s volatile business environment requires organisations to systematically challenge assumptions, identify hidden opportunities and generate alternative approaches. In this engaging programme, the latest research and combined experience of over 30 years of support for entrepreneurial organisations come together, to offer the tools you need to address the following challenges:
- How can you create an environment where entrepreneurialism flourishes?
- What is the right set of organisational structures and processes to generate sustainable growth?
- How can you act like a startup to achieve strategic objectives?
This programme offers actionable answers to these questions. It will prompt you to promote the right behaviours to achieve the right outcomes.
Topics
Your learning journey
- Understand the core elements that make organisations entrepreneurial
- What are the challenges and barriers to cultivating entrepreneurialism? How do they weigh against the benefits of entrepreneurialism?
- How can an organisation eliminate the blind-spots associated with inertia and/or past success to see opportunities through a different lens?
- How can organisations assess and adapt the dimensions of their corporate culture to exhibit the flexibility of new ventures?
- What role can the broader business ecosystem play in the organisational efforts to be nimble and effective?
- How can organisations effectively recognise the need to strategically pivot and adapt? And how can they pivot in the right strategic direction?
Download the Open Programmes brochure for more information on the modules and faculty.
Benefits
The programme gives you:
- The diagnostic capability to identify the root cause of current deficiencies in innovation, and the opportunities
- A rich management toolbox to identify performance challenges and business opportunities, effectively scope them, and realise creative and impactful solutions
- The framework to balance the benefits of top-down strategic guidance and bottom-up exploration
- A set of frameworks on collaborative innovation at the idea, the organisation, and the ecosystem level
- The ability to define, run and analyse business experiments and recognise when and how to strategically pivot
- On completion of the programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.

This programme counts towards the Cambridge Judge Business School General Management Certificate of Achievement and the Cambridge Judge Business School Innovation Management Certificate of Achievement.
Faculty & speakers
Learn from our world-class faculty who bring fresh insights from their leading-edge research into all of our Executive Education programmes.
The Academic Programme Director (APD) for the Driving Entrepreneurial Capability: How to Harness Innovation & Agility programme is Dr Jeremy Hutchison-Krupat.
Access profiles of the programme’s APD and faculty:
Download the Open Programmes brochure for more information on the modules and faculty.
Programme formats

Live Online
Our Live Online programmes bring Cambridge to you wherever you are, delivering the best aspects of a face-to-face learning experience here in Cambridge, into your office or home. Using technologies we are all now familiar with, you will take part in breakout groups with real time interaction between your peers and faculty. You will engage in realistic simulations or use software-enabled “sprint” design development. We also introduce guest speakers, live “Cambridge Union”-style debates and panels of experts and practitioners into the class.
Our Live Online programmes take place over a number of half-day sessions, run in the mornings (UK time).

Face-to-face
Face-to-face is a traditional, intense classroom learning experience and is all about hands-on interaction. You will be a part of exercises, debates and conversations, engaging directly with our faculty and your peers. Conversations spill over into breaktimes and meals, forming lasting connections. Share your ideas, develop your network and grow professionally, whilst enjoying the historic city of Cambridge.
Who should attend?
- Senior managers of established organisations who seeks to (re)ignite the organisation’s entrepreneurial spirit
- Managers seeking to transition into a senior leadership role with an impact on the organisation’s innovation
- Managers of fast-growing organisations seeking to sustain its entrepreneurial spirit
- R&D directors
- Those in a senior transformational role tasked with the strategic direction of a business unit.
COVID-19 (Coronavirus) update
Why Cambridge Judge Business School?
Cambridge Judge faculty
All of our programmes are designed and led by an Academic Programme Director, who is a member of Cambridge Judge Business School faculty. They will also deliver substantial portions of that programme.
Leading-edge research
The research conducted by Cambridge Judge Business School’s 19 research centres, across a diverse range of disciplines, flows directly into all of our programmes, bringing new insights to our programme content.
Small group learning
With small class sizes, we continue the Cambridge way of learning that emphasises high levels of interaction with both our world-class faculty and peers.
Related programmes
Driving Entrepreneurial Capability: How to Harness Innovation & Agility belongs to our Innovation & Technology-topic executive education programmes. Here are a selection of related programmes:
Contact us
If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the programme advisor:
Claire Wright
Business Development Director
Open Programmes
Tel: +44 (0)1223 330741
Mob: +44 (0)7548 708067

Fees
£3,300 + VAT (Face-to-face)
£2,475 + VAT (Live Online)
Fees include instruction, materials, lunch and breaks. Preferential rates may be available for groups, University of Cambridge alumni and members of the School’s Alumni Association. Please note prices pre-registration are subject to change.
Additional information
Registration closes at midday two working days before the programme start date.
Participants are expected to attend the full programme.
VAT is charged at the prevailing rate, which is currently 20%; e.g. £3,300 + 20% = £3,960.
For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:
Terms & Conditions for Self-funded Applicants (updated 25 August 2021)
Terms & Conditions for Organisation-funded Applicants (updated 25 August 2021)
Version 10 (11 April 2022)