Duration
4 half-day sessions (Live Online)
Dates
29 Nov-2 Dec 2022 (Live Online)
Design and nurture a creative culture in your organisation
The Cambridge Creativity Lab is a hands-on, intensive experience focused on stimulating personal and collective creativity. On this programme you will gain a better understanding of the importance of creativity in both a personal and business context.
The Cambridge Creativity Lab emphasises the importance and relevance of creativity in business as a core ingredient for success – particularly in turbulent times. This practical, hands-on programme focuses on stimulating personal and collective creativity. It offers a rigorous introduction to creativity and its practical application.
Topics
Your learning journey
The Cambridge Creativity Lab is a dynamic programme combining lectures, discussions, hands-on exercises, and a live creativity challenge. In this programme you will cover:
- What is creativity in business, and why is it relevant in business?
- How ideas can create change and drive innovation
- Experimenting with and valuing your own creative skillset – adding value in a resourceful and inventive way
- Best practices for stimulating creativity at an individual, team and organisational level to achieve organisational goals
- Stimuli and obstacles to creativity
- Concepts, models, frameworks, methods and tools to manage business endeavours creatively.
In addition, attendees will work on at least three creative briefs (including the creative ‘hackathon’ brief) which contains the following business scenarios:
- New product launch
- Low budget activation for the charity/NGO sector
- Reaction to a PR crisis
- New service ideation
- Business transformation for an industry in decline
- Organisation transformation in a FTSE 100 company.
Download the Open Programmes brochure for more information on the modules and faculty.
Benefits
- Develop your own creative leadership skills
- Design and nurture a creative culture in your organisation
- Develop your own and your team’s creativity
- Make the case for creativity in your processes within your organisation
- Hands-on experience of creativity and how to promote new ideas in your organisation
- Experiment with creativity in a safe environment in order to understand the tools and dynamics required to bring greater creativity to your organisation
- Learn about your own creativity, the creativity of colleagues and those you collaborate with by observing your own behaviours and reflecting on those around you in action
- Acquire tools and skills to capture new ideas
- Gain frameworks to design a creative culture within your organisation.
- The learning experience within the Cambridge Creativity Lab is designed to be inspiring, stimulating and disruptive. It culminates in the “creative-hack-a-thon”; a creative pitch competition with presentations delivered to the programme facilitators and leading associates of Cambridge Judge Business School
- On completion of the programme, participants will be awarded a digital certificate of completion by Cambridge Judge Business School Executive Education.
This programme counts towards the Cambridge Judge Business School General Management Certificate of Achievement and the Cambridge Judge Business School Innovation Management Certificate of Achievement.
Faculty & speakers
Learn from our world-class faculty who bring fresh insights from their leading-edge research into all of our Executive Education programmes.
The Academic Programme Director (APD) for the Cambridge Creativity Lab programme is Dr Allègre Hadida.
Access profiles of the programme’s APD and faculty:
Download the Open Programmes brochure for more information on the modules and faculty.
Programme format
Live Online
Our Live Online programmes bring Cambridge to you wherever you are, delivering the best aspects of a face-to-face learning experience here in Cambridge, into your office or home. Using technologies we are all now familiar with, you will take part in breakout groups with real time interaction between your peers and faculty. You will engage in realistic simulations or use software-enabled “sprint” design development. We also introduce guest speakers, live “Cambridge Union”-style debates and panels of experts and practitioners into the class.
Our Live Online programmes take place over a number of half-day sessions, run in the mornings (UK time).
Who should attend?
- Managers who are not from a creative background but hope to define a process for developing creativity and ideas within their team or business
- Those who wish to refresh their understanding of creativity and how it fits into the innovation process.
COVID-19 (Coronavirus) update
Why Cambridge Judge Business School?
Cambridge Judge faculty
All of our programmes are designed and led by an Academic Programme Director, who is a member of Cambridge Judge Business School faculty. They will also deliver substantial portions of that programme.
Leading-edge research
The research conducted by Cambridge Judge Business School’s 19 research centres, across a diverse range of disciplines, flows directly into all of our programmes, bringing new insights to our programme content.
Small group learning
With small class sizes, we continue the Cambridge way of learning that emphasises high levels of interaction with both our world-class faculty and peers.
Related programmes
Cambridge Creativity Lab belongs to our Innovation & Technology-topic executive education programmes. Here is a selection of related programmes:
Contact us
If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the programme advisor:
Jasmin Abdel-Moneim
Business Development Director
Open Programmes
Tel: +44 (0)7850 949628
Fees
£2,500 + VAT (Face-to-face)
£1,875 + VAT (Live Online)
Fees include instruction, materials, lunch and breaks. Preferential rates may be available for groups, University of Cambridge alumni and members of the School’s Alumni Association. Please note prices pre-registration are subject to change.
Additional information
Registration closes at midday two working days before the programme start date.
Participants are expected to attend the full programme.
VAT is charged at the prevailing rate, which is currently 20%; e.g. £2,500+ 20% = £3,000.
For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:
Terms & Conditions for Self-funded Applicants (updated 25 August 2021)
Terms & Conditions for Organisation-funded Applicants (updated 25 August 2021)
Version 12 (9 May 2022)