In a unique offering from a UK business school, the Cambridge Creativity Lab is a hands-on, intensive two-day experience focused on stimulating personal and collective creativity and on better understanding the importance and relevance of creativity, and its practical range of application within a business context and beyond.
People often say: “I’m really not creative.” Or, “Creativity cannot be taught.” Or, “We don’t have time to think creatively!”
The production of new ideas by individuals or teams can appear in many forms and across all functions and types of organisations – from entrepreneurial startups to well-established enterprises.
The programme describes and puts into practice concepts, models, frameworks and tools of creativity to help participants address live real-world business challenges in a resourceful and inventive way.
The learning experience within the Cambridge Creativity Lab is designed to be inspiring, stimulating and disruptive, and culminates in the creative ‘hackathon’, a creative pitch competition with presentations delivered to the programme facilitators and leading associates of Cambridge Judge Business School.
“People think that it’s about producing things, they think of plays, films, paintings, but actually creativity is more about the process. It is about questioning, disrupting and improving on what has come before.” Dr Allègre Hadida, Academic Programme Director
Cambridge Judge Business School offers a distinctive approach born out of the University of Cambridge way.
The programme draws up on cutting-edge academic research, as you would expect from a business school with 19 research centres, rated as the best for the impact of its research by the UK Government
The University of Cambridge has always emphasised smaller class sizes for maximum interaction and focused effort between world-class faculty and top quality participants. Cambridge Judge is no exception. This makes your experience here one of unrivalled quality and relevance
Our programmes may be shorter, we aim to maximise the use of your time – you will likely be stretched as you have never known; that is the Cambridge way.
I see, exhibit and experience ‘creativity’ daily but have never had the background and content, and the ‘science’ behind it. I was looking for definition, processes and frameworks and this provided this 100 per cent. ”
Martin Stephens, Lead Solutions Engineer, Salesforce
Managers and senior managers who are not from a creative background but hope to define a process for developing creativity and ideas within their team, department or business
Those who wish to refresh their understanding of creativity and how it fits into the innovation process
You will work in teams, and be expected to spend time in the evening preparing for the following day to complete a creativity challenge. Please note you will be challenged and pulled out of your comfort zone.
Andrzej Moyseowicz Innovation & Data Partner, Freemavens Part of Be Heard Group
Andrzej worked as an award-winning chemical engineer before pivoting via a Cambridge MBA into the creative industries. He has worked in over 40 markets and brands for Saatchi & Saatchi and was the first and only joint member of the creative and planning boards, and won a D&AD pencil along the way.
He is passionate about humanising data and analytics to inspire great creativity and grow great brands and businesses. He co-founded the insights and innovation consultancy Freemavens in 2013 which joined the Be Heard Group in 2017. Freemavens works with multinational businesses like GSK & Unilever as well as emerging challengers.
Dates & fees
29-30 November 2021
£2,500 + VAT
VAT is charged at the prevailing rate, which is currently 20%; e.g. £2,500 + 20% = £3,000.
* Fees include instruction, materials, lunch and breaks. Preferential rates may be available for groups, University of Cambridge alumni and members of the School’s Alumni Association. Please note prices pre-registration are subject to change.
For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:
Registration closes at midday two working days before the programme start date.
Participants are expected to attend the full programme.
Please ensure that you have read our Frequently Asked Questions, which provide important additional information about our face-to-face and Live Online programmes, in particular during the COVID-19 pandemic.
If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the programme advisor:
Sales & Business Development Manager Open Programmes Tel: +44 (0)7850 949628