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Programme overview

Students work in teams to prepare a commercial feasibility report and present the findings to the inventors. Supervision and support is provided which covers topics such as opportunity evaluation, developing business concepts and making presentations.

The projects are underpinned by a series of faculty and practitioner-led lectures on specific themes, e.g. conducting due diligence, market and industry assessment. Please note that EnterpriseTECH, including all students' work, is subject to Confidentiality Disclosure Agreements stipulated by the University of Cambridge.

There will be lecture and discussions led by the faculty, covering the following key elements of successful commercialisation of emerging technologies:

  1. People, teams and leadership
  2. Technology, evaluation and due diligence
  3. Creativity, brainstorming and design thinking
  4. Customers, markets and applications
  5. Commercialisation options and business model
  6. Intellectual property
  7. Product development
  8. Spin-outs and startups
  9. Decisions, ways forward and pitching
  10. Business simulation modelling

Each EnterpriseTECH (undergraduate or postgraduate) team prepares a commercial feasibility report and presents the findings to the inventor(s) at the programme's Presentations & Networking Event at the end of the programme.

Teams receive supervision support during the course of the commercial due diligence process. The supervisions will be structured according to the requirements of each EnterpriseTECH project, but will broadly cover opportunity evaluation, developing the business concept and presenting the findings. The supervisors will be experienced Cambridge Judge Business School coaches.

The report prepared by the EnterpriseTECH teams will be shared with the inventors. The report also forms part of the assessment process. The report covers key topics relating to the pathway from innovation development to next steps towards commercialisation. Topics covered will include key aspects of commercialisation:

Commercialisation aspect Key topics
Technology Attributes; IP position
Application Viability; linking technical and commercial advantages
Market & industry Target markets; size and growth rates
Competitors/partners Current/future competition; potential partners
Business model Potential business models; pros and cons
Recommendations Target market; most suitable business model
Next steps Immediate next steps to commercialisation

Considering the early stage of the technologies, a high level of confidentiality is required to ensure that the Intellectual Property (IP) is adequately protected. The work performed by all programme teams is covered by University of Cambridge Confidentiality Disclosure Agreements (CDAs).

Students taking part in EnterpriseTECH:

  • Gain experience in performing due-diligence on real emerging technologies
  • Develop key skills in opportunity recognition and evaluation
  • Understand the process of taking novel technologies to market